Location3, the digital marketing agency and technology partner for the world’s leading franchise systems and multi-unit brands, today announced the launch of local Google Analytics 4 (GA4) reporting in LOCALACT, the company’s proprietary local marketing platform. This new integration empowers individual business owners and franchisees with location-specific data and dashboard views, making it easier than ever to measure marketing performance and drive local revenue.

At launch, LOCALACT users will have access to reporting and data for Key Events, Top Sources, Acquisition and Demographics in GA4, enabling them to better understand how customers are engaging with their business both online and offline, and which actions they’re taking as a result. This level of visibility helps business owners identify which marketing channels are driving the most valuable customer interactions, such as lead form submissions, calls, or online bookings (Key Events), top-performing marketing platforms like Google, Meta, or YouTube (Top Sources) audience insights by age, gender, and location (Demographics), and customer journey pathways from discovery to conversion (Acquisition). By connecting digital engagement data to real-world actions, LOCALACT empowers franchisees to make smarter, data-driven decisions that fuel sustained business growth.

“We built LOCALACT to give franchise systems and multi-unit businesses the tools they need to connect national strategy with local activation,” said Alex Porter, CEO of Location3. “With local GA4 reporting, franchisees can see an objective measure of how customers are finding their business online, helping them understand where they’re strong, where they can improve, and how their marketing is truly performing at the local level.”

LOCALACT’s integration of local GA4 further positions Location3 as the industry leader in bringing enterprise-level analytics to individual business owners, bridging the gap between franchisor and franchisee insights, and ensuring alignment across the entire system. To learn more about LOCALACT and the new local GA4 integration, you can request a demo here.