AI & Automation


  • A Google Shopping page features AI-generated advice about winter jackets.
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    Courtesy of Google
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    Google revamps shopping feature with AI-powered product curation

    Upcoming features include AI-generated briefs, dynamic filters to narrow searches based on specific attributes and personalized feeds.

    By Oct. 15, 2024
  • AWS CEO Adam Selipsky delivers a keynote address during AWS re:Invent 2023, at The Venetian Las Vegas on November 28, 2023, in Las Vegas, Nevada
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    Courtesy of AWS
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    How Brightcove leveraged generative AI to transform customer support

    Streaming services provider Brightcove prides itself on delivering excellent customer service and adopted Amazon Q to enhance its support operations.

    By Rosalyn Page • Oct. 14, 2024
  • Woman displays an app to rate your experience at a store. Explore the Trendline
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    Hispanolistic via Getty Images
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    Trendline

    Top 5 stories from CX Dive

    The top stories from CX Dive look at customer experience trends, generative AI use cases and the components of a good tech stack.

    By CX Dive staff
  • Amazon AI Product Guides on its digital app
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    Courtesy of Amazon
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    Amazon rolls out AI Shopping Guides for curated product discovery

    The guides use product searches to deliver pages filled with relevant product details and suggestions.

    By Oct. 11, 2024
  • A person calls customer service on their cell phone
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    fizkes via Getty Images
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    Voice technology can drive customer service efficiency, but barriers remain

    The technology can enable faster customer service, but inaccuracy and trouble processing accents remain significant barriers to usage.

    By Oct. 11, 2024
  • Walmart app homepages on three phones.
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    Courtesy of Walmart
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    Walmart advances AI ambitions with LLM trained on its own data

    The retailer’s AI investments include LLMs tailored to its own needs and personalized homepages planned for launch by the end of 2025.

    By Oct. 9, 2024
  • The Google logo is displayed on a building.
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    Justin Sullivan via Getty Images
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    Will Google’s updated AI features up the ante for search experiences?

    New features enhancing Lens’ ability to search photos and offering a better layout for recipe results could elevate customer expectations for overall search UX.

    By Oct. 4, 2024
  • A man browses on his tablet at home
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    Inside Creative House via Getty Images
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    Half of global consumers will share personal data for better experiences, study finds

    Overall, consumers are more willing to share personal information to improve to their experiences than in the past, but age, trust and regulations are major factors, a Jack Morton survey found.

    By Oct. 3, 2024
  • A person types on a phone, interacting with a chatbot
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    Creative via Getty Images
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    Banks are excited about AI. Their customers aren’t so sure.

    To address that, lenders need to be more transparent about AI use and educate customers on the benefits and safeguards involved, analysts said.

    By Caitlin Mullen • Oct. 2, 2024
  • Volkswagen app on smartphone
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    Courtesy of Volkswagen
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    Volkswagen integrates Google’s generative AI to enhance app experience

    Through a Google collaboration, car owners will be able to search their owners’ manuals by posing questions like “How do I change a tire?”

    By Aaron Baar • Sept. 30, 2024
  • Google search
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    Justin Sullivan via Getty Images
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    Google joins the AI-powered customer service assistant gold rush

    The company’s contact center solution emphasizes virtual assistants and could stand out due to Google’s AI expertise, according to Info-Tech Research’s Julie Geller.

    By Sept. 24, 2024
  • OpenAI CEO Sam Altman on stage at a T-Mobile event.
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    Courtesy of T-Mobile
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    T-Mobile, OpenAI to equip customer care agents with AI platform

    The IntentCX platform will dig through existing information, as well as real-time customer intent data, to power better customer service outcomes.

    By Sept. 19, 2024
  • corporate signage bearing the Salesforce logo in front of a towering skyscraper
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    Stephen Lam via Getty Images
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    Salesforce expands access to unstructured data to fuel customer insights

    The company is adding the ability to mine unstructured data from audio and video sources, which can provide new insights into customer behavior and improve personalization.

    By Sept. 18, 2024
  • A person sets up a display of computer.
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    Joe Raedle via Getty Images
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    Customers don’t trust AI, and the rift might be hurting business

    Researchers find that not only are customers wary of AI, but the inclusion of AI terminology actually decreases customers’ purchasing intention.

    By Sept. 17, 2024
  • A person talks to a chatbot on their phone
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    Sitthiphong via Getty Images
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    Customers are growing more comfortable with AI customer service

    AI handling routine tasks like tracking orders, canceling services and technical support is fine for consumers, but they're skeptical of its handling of complex issues, Kustomer found.

    By Sept. 10, 2024
  • An individual interacts with an AI chatbot on a computer screen.
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    Laurence Dutton via Getty Images
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    CX vendors say contact centers are getting a return on AI chatbot investments

    Sprinklr and Verint pointed to examples from retail, banking and healthcare that show improved results from contact center AI.

    By Sept. 9, 2024
  • Three phones show people in dresses
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    Courtesy of Google
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    Google Shopping launches virtual dress try-ons in the US

    The generative AI-enabled feature is part of a larger effort to enhance the search engine’s ability to help shoppers buy apparel online.

    By Lara Ewen • Sept. 9, 2024
  • Attendees visit the Google booth at CES 2023 at the Las Vegas Convention Center on January 06, 2023 in Las Vegas, Nevada.
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    Alex Wong / Staff via Getty Images
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    Lawsuit alleges Google violated California privacy laws recording Home Depot customer service calls

    The class action suit alleges Google violated California law by recording and analyzing customers' calls to Home Depot customer service without prior authorization.

    By Sept. 5, 2024
  • Perfect Corp. YouCam
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    Courtesy of Perfect Corp.
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    Virtual try-on offers more sales: Perfect Corp.

    The report found that 38.4% of respondents identified virtual fitting rooms and try-ons as the most effective use case of AI and AR tech.

    By Xanayra Marin-Lopez • Sept. 4, 2024
  • Products are displayed at a Bath & Body Works store on June 12, 2024 in Hayward, California.
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    Justin Sullivan via Getty Images
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    Bath & Body Works to launch generative AI fragrance finder

    The retailer plans to leverage large language models and data to increase customer traffic and sales over time. 

    By Lindsey Wilkinson • Sept. 3, 2024
  • AI chat prompt
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    Tero Vesalainen via Getty Images
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    Business satisfaction with AI, automation solutions and services languishes

    The gap in customer satisfaction scores stems from a disconnect between technology expectations and reality, ISG found.

    By Aug. 30, 2024
  • The Salesforce logo is seen at Salesforce Tower on December 1, 2020 in San Francisco, California.
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    Stephen Lam via Getty Images
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    Salesforce bets on generative AI agents as the future of customer service

    The Agentforce platform, which will publicly launch in October, has found success among early adopters, CEO Marc Benioff said.

    By Aug. 29, 2024
  • A person talks to a chatbot on their phone
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    Sitthiphong via Getty Images
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    How chatbots can personalize self-service interactions

    Generative AI chatbots are well-suited to draw on customer metadata and company knowledge bases to personalize self-service experiences.

    By Aug. 26, 2024
  • A Target storefront with the company's signature red color scheme and bullseye logo
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    Courtesy of Target
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    Target’s self-checkout, generative AI efforts contribute to increased traffic

    The retailer’s self-service experiments are speeding up purchases, while a chatbot helps associates assist customers, executives said.

    By Aug. 22, 2024
  • A bright yellow sign against a blue roof says "Best Buy" in bold black letters.
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    Daphne Howland/CX Dive
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    Best Buy launches AI-powered delivery tracking

    The company joins the growing ranks of retailers that are tapping AI to enhance the shopping experience.

    By Nate Delesline III • Aug. 20, 2024
  • A headset hangs on an empty call center cubicle
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    William Thomas Cain / Stringer via Getty Images
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    Consumers frustrated by inability to switch from self-service to live agent, survey finds

    Most customers have had a poor experience with a chatbot or interactive voice response system, in many cases due to the inability to reach a live agent, according to a survey by Verint.

    By Aug. 20, 2024