Phoenix, AZ – Dispensify, a leading provider of cannabis retail technology and kiosk-powered in-store solutions, is pleased to announce that Susie Plascencia has been named Director of Sales & Partnerships. Plascencia brings a decade of leadership in cannabis brand development, retail strategy, and community advocacy, along with a proven track record of elevating industry visibility and consumer engagement.

Plascencia is the founder of Altura Brands, the nation’s premier Latino-owned, cannabis-focused house of brands. Its current portfolio includes MOTA Glass, a leading American-made functional glass company, and Latinas in Cannabis, an internationally recognized organization and events company dedicated to amplifying Latina representation and leadership across the cannabis space. Through her work, she has cultivated inclusive industry networks, led high-impact educational activations, and advanced visibility for women in cannabis entrepreneurship and culture.

Her background includes leading brand strategies, directing market growth initiatives, and shaping retail-focused consumer experiences across multiple high-profile cannabis companies and advocacy organizations. With specialized insight into the dispensary environment, Plascencia has worked closely with retail operators, brand partners, and frontline staff to strengthen the shopper journey, improve product storytelling, and support retailers in elevating customer engagement.

In her new role at Dispensify, Plascencia will drive partnership development, retail client growth, and channel strategy as the company expands its kiosk platform, back-end technology stack, and in-store retail solutions for dispensaries across legal markets.

“We’re excited to welcome Susie to Dispensify,” said Ryan Lagace, Co-Founder of Dispensify. “She brings a deep understanding of the cannabis space and a genuine commitment to elevating retail experiences. Her leadership will play a key role in strengthening our partnerships and supporting our continued growth.”

Plascencia’s role reinforces Dispensify’s commitment to building solutions that help dispensaries streamline operations, enhance product education, and connect customers with the right products in an intuitive and accessible way.