OpenAI has awarded Clootrack for surpassing 100 billion tokens processed through its AI-driven Voice of the Customer analytics platform. Used by more than 150 global enterprises, Clootrack announced the achievement as a pivotal moment in large-scale AI adoption for customer intelligence, as organizations increasingly rely on advanced models to analyze and act on customer feedback with unmatched precision.

The milestone follows Clootrack’s migration of its patented unsupervised thematic analysis engine to OpenAI in 2024 and the introduction of its Agentic Workflow Builder for VoC in February 2025. Together, these advances have accelerated how enterprises extract, interpret, and act on customer feedback across millions of data points and touchpoints.

“This achievement is not about token volume; it is about trust at scale,” said Shameel Abdulla, CEO of Clootrack. “Our customers are using AI to rebuild their decision loops, understanding what matters to customers and acting on it faster with 98%+ accuracy and repeatable precision.”

Enterprises across industries now rely on Clootrack’s OpenAI-powered workflows to uncover and act on the real drivers of customer experience. Brands have reduced ecommerce returns by double digits, improved NPS within a quarter, accelerated product development by three times, reduced agent churn by up to 20%, shortened investment diligence cycles by weeks, and lowered average handling time by 10–15% in contact centers. Each outcome reflects how AI, when built for enterprise context, delivers measurable business results rather than surface-level insights.

Behind the milestone lies more than a year of engineering persistence. Clootrack’s data science and product teams rebuilt their core algorithms, product framework, and development processes to ensure full transparency, explainability, and control. “We hit walls almost every day, but we refused to compromise on precision,” Shameel added. “Crossing 100 billion tokens proves that when AI is built for outcomes, it scales responsibly and meaningfully.”

Clootrack’s platform combines unsupervised thematic analysis with agentic AI workflows to decode emotion, perception, and intent across more than 55 languages and 1,000+ data sources. Trusted by global leaders in retail, SaaS, banking, healthcare, and private equity, Clootrack enables organizations to move from fragmented feedback to unified, real-time intelligence that drives profitability, growth, and stronger customer relationships.