Location3 announced today the launch of LocalScore, a new feature inside LOCALACT designed to help franchise owners better understand their local marketing performance and take action that leads to measurable revenue growth. The latest release further builds upon the recent launch of Local Google Analytics 4 reporting in the company’s LOCALACT platform, which provides franchisees unprecedented visibility into location-level customer acquisition data.
LocalScore takes that foundation of transparency further by providing a single, comprehensive score derived from a location’s digital presence, performance, and engagement. The framework identifies strengths and weaknesses across paid and non-paid channels and outlines specific steps franchise owners can take to improve lead generation, customer acquisition, and sales. LocalScore evaluates three core areas that determine how well a business competes in its local market:
- Presence
Representation across search engines and online listings, including Google Business Profile accuracy and local landing page health.
- Performance
Effectiveness of paid media, search visibility, website traffic, and conversion activity linked to customer acquisition.
- Engagement
How customers interact with the brand, such as calls, driving directions, website behavior, and other signals that show real customer interest.
“LocalScore adds a layer of intelligence that franchise owners have never had before,” said Alex Porter, CEO of Location3. “The Local GA4 reporting we launched in November allowed franchisees to better identify how customers find them. LocalScore now shows them how to take clear steps to improve marketing performance. It converts data into recommended actions that strengthen discoverability, drive higher engagement, and produce more customers and revenue. This launch represents an important step in our mission to support franchise owners with tools that create real business impact.”
LocalScore is now available to all LOCALACT users. To learn more or request a demo, get started here today.
Location3 is the leading digital marketing agency specializing in scalable, performance-driven marketing solutions for franchise and multi-location brands. Through advanced analytics, paid media, local SEO, and its proprietary LOCALACT platform, Location3 helps brands connect enterprise strategy with local activation to maximize growth.