Dive Brief:
- The Home Depot is expanding its digital hub with new capabilities for professional renovators, remodelers and builders, the home improvement retailer said in a Wednesday release.
- The platform, available online or in the mobile app, is intended to function as a central hub for pros to project manage their various jobs. It allows Home Depot’s Pro Xtra loyalty program members to organize their projects, manage deliveries, access their purchase histories and share information with their teams.
- The digital experience now also offers real-time delivery tracking of bulky materials and integrates Home Depot’s Material List Builder AI tool. In the future, the retailer plans to add more features to assist its professional customers, including expanded search capabilities for prior orders.
Dive Insight:
The Home Depot has been on a mission in recent years to attract professional customers, including by releasing digital tools tailored to their workflow.
Last fall, the retailer unveiled its Project Planning tool, where users can generate materials lists, order products, price materials and track deliveries. The company released its Material List Builder AI tool in January, which lets pro users build materials lists for their projects using natural-language queries, spreadsheets, other documents or built-in list templates.
With its suite of tools for Pro Xtra users, the retailer aims to provide customers with a bird’s-eye view of their workflow and help them save time on each project, the company said.
“Pros run their business from the truck, the jobsite and our aisles – not a desk,” Mike Rowe, executive vice president of Pro for The Home Depot, said in a statement. “Our upgraded Pro site experience provides tools that work the way Pros do, by integrating project management into their mobile workspace to help them oversee entire jobs, not just individual purchases.”
About a year ago, The Home Depot appointed Rowe to become the company’s executive vice president of pro, placing him in charge of growing its business with professional shoppers.
The Home Depot is also bolstering its pro offerings through acquisitions. After buying building products supplier SRS Distribution in 2024, the retailer has used that subsidiary to purchase other suppliers, including drywall specialist GMS in 2025 and, on Tuesday, HVAC distributor Mingledorff’s.
