The Latest

  • Two people sit on a stage for a fireside chat at a conference.
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    Permission granted by Reuters Events
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    In an AI world, Nordstrom is leaning into human care

    AI has a role to play, but when customers "really want the face-to-face, eye-to-eye, voice-to-voice connection,” the retailer is there to meet the need, Nordstrom’s Heather Bissell said.

  • Apple iPhone screen with icons for ChatGPT, DeepSeek, Gemini, Copilot, Grok, Claude and other AI applications.
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    AI assistants haven’t killed mobile apps — yet

    As more consumers turn to AI assistants, some are leaving their apps behind, a TELUS Digital survey found.

  • Hertz car rental office in New York City in March 2020.
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    Getty Images
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    Hertz shows wins from customer service investments, names CX chief

    Customer backlash to AI-powered vehicle scans this summer did not deter AI investments in the company’s customer service operations.

  • A customer uses the Walmart app in front of holiday decorations.
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    Courtesy of Walmart
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    Walmart introduces AI tools for in-store and online holiday shopping

    The retailer’s latest AI investments span its app, supply chain and customer service operations.

  • Kroger storefront
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    Courtesy of Kroger
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    Kroger, Sprouts to pioneer Instacart’s new AI tech

    The grocers will be among the first retailers to implement Cart Assistant, a tool that lets shoppers build baskets by conversing with a chatbot.

  • Person sits on an oversized chair with a computer and a Christmas tree, presents and Santa hat in the background.
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    What do shoppers want from AI this holiday season?

    Growing attention makes AI adoption feel urgent, but that doesn’t mean businesses should rush implementation.

  • The logo of a Marriott hotel
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    Brandon Bell/Getty Images via Getty Images
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    Marriott will lay off portion of customer engagement center workforce

    The company confirmed that organizational changes are being implemented “to better reflect how our guests interact with us across channels.”

  • Exterior of a grocery store at night.
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    Jenn Goodman/CX Dive
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    Kroger plans acceleration of AI efforts

    The grocer is using the technology to operate more efficiently, improve customer experience and boost sales.

  • A woman sits at a desk in a dark room with a phone in her hand, looking unsettled. The shadow of a tree is projected on the wall behind her.
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    3 of the spookiest customer experiences

    CX Dive spoke to three experts about the spookiest customer experiences, what they do to customers, and how they can cost companies. 

  • Exterior of a grocery store.
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    Giant Eagle revamped its loyalty program. The results are in.

    The grocer worked with Eagle Eye to expand the benefits and tiers of its platform, which has welcomed 53,000 new households since its relaunch.

  • Amazon CEO Andy Jassy
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    Noah Berger/Getty Images for Amazon Web Services via Getty Images
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    Amazon expects agentic AI to revolutionize online experiences — eventually

    Third-party agents have potential but lack personalization and have a tendency to deliver the wrong information, CEO Andy Jassy said.

  • A picture of the interior of a coffeehouse.
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    Courtesy of Starbucks
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    Starbucks is getting faster at service, CEO says

    CEO Brian Niccol said investments in hiring, employee hours and improved order sequencing are contributing to higher brand affinity.

  • Mobile phones showing different Pinterest screens
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    Courtesy of Pinterest
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    Pinterest rolls out AI-powered personalization features

    The updates will turn the platform “into a personal shopping assistant” led by the technology, according to executives. 

  • The PayPal app is displayed in the Apple App Store on an iPhone screen, showcasing the app's icon and download option; the phone is on a brown wooden surface.
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    Alamy
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    PayPal wants to make payments easier, for you or your AI agent

    The payment company is scaling its redesigned checkout experiences and preparing for a future in which agentic AI makes purchases for consumers.

  • A pink and blue hotel
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    "Days Inn" by Sergey Galyonkin is licensed under CC BY-SA 2.0
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    Wyndham puts 250 AI agents into production

    The hotelier’s agentic suite is providing support for guests, such as modifying bookings and offering travel recommendations.

  • The outside of a Verizon store as people walk by.
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    Courtesy of Verizon
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    Verizon ‘must shift to a customer-first focus,’ new CEO says

    The company plans to strengthen loyalty, eliminate practices that detract from CX, and leverage AI to simplify offers, CEO Dan Schulman said.

  • the tail and engine of a Jetblue jet airplane with the JetBlue logo
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    Joe Raedle via Getty Images
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    JetBlue grows satisfaction as CX strategy shows signs of success

    Though the airline has yet to return to profitability since the launch of its JetForward turnaround plan, the carrier has seen improvements to NPS.

  • Mobile screenshots of OpenTable's rewards program
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    Permission granted by OpenTable
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    OpenTable relaunches loyalty program

    Diners unlock Gold status after completing six reservations during a 12-month period, gaining access to six-months free of Uber One and priority status for last-minute reservations.

  • Close up of Wayfair storefront.
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    Scott Olson via Getty Images
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    Wayfair invests in AI to power its customer experience push

    The retailer is using the technology in its product image carousels, search engine and contact center operations.

  • People wait in line with baggage at the Delta Airlines check-in counter.
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    David Dee Delgado via Getty Images
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    Delta begins roll out of generative AI-powered virtual assistant

    Delta Concierge is meant to offer customers personalized support, make travel easier and eliminate stress.

  • AI assistant apps icons for OpenAI ChatGPT, Google Gemini and Anthropic Claude. are pictured on a smartphone screen.
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    Getty Images
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    Retailers enter a generative AI feedback loop

    The industry is turning to AI to better understand the technology itself, all with the hope of capturing consumer attention.

  • T-Mobile storefront in San Francisco.
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    Justin Sullivan/Getty Images via Getty Images
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    T-Mobile sets its sights on eliminating the ‘pain’ of signups and upgrades

    Digital tools can make the carrier’s upgrade and signup processes feel “like a transaction you're doing in 2025 rather than in 2002,” COO Srini Gopalan said.

  • Travelers check in at the airport.
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    Justin Sullivan via Getty Images
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    American courts customers with premium experiences

    While main cabin revenue has faltered in recent quarters, premium revenue has grown, and American Airlines is eager to meet the rising demand.

  • Air travelers walk toward a Lyft pickup area at Los Angeles International Airport (LAX) on August 20, 2020 in Los Angeles, California.
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    Mario Tama via Getty Images
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    Lyft adds free loyalty program to its subscription lineup

    The rideshare company has found success with fee-based programs like Lyft Pink but sought to introduce a program without additional costs, CEO David Risher said.

  • A Southwest Airlines airplane taxies from a gate at Baltimore Washington International Thurgood Marshall Airport on October 11, 2021 in Baltimore, Maryland.
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    Getty Images
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    Southwest’s NPS bounces back after elimination of marquee policies

    The airline is turning the corner after a shaky start to its transformation plan that coincided with a dip in travel.