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  • Amazon AI Product Guides on its digital app
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    Courtesy of Amazon
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    How Amazon fights counterfeits and fake reviews

    The retail giant is taking a comprehensive approach, proactively removing suspect reviews and bringing counterfeiters and fake review brokers to court.

  • A shopper loads his truck in front of a Kroger.
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    Brandon Bell / Staff via Getty Images
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    Kroger targets convenience and flexibility in e-commerce

    The company is investing in digital experiences, including a cart assistant, in pursuit of reaching a profitable e-commerce business next year, executives said on an earnings call.

  • The exterior of an Ashley store.
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    Courtesy of Ashley
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    Ashley offers AI-powered shopping experience

    The partnership with Perplexity and PayPal allows customers to ask for product recommendations, add items to cart and complete payment in a single step.

  • A headset hangs on an empty call center cubicle
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    William Thomas Cain / Stringer via Getty Images
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    How widespread are AI-caused job cuts?

    Businesses from Atlassian to Salesforce have laid off customer service workers in recent months, pointing to the efficiencies gained by AI.

  • A Subway restaurant interior with white and green countertops and digital menu boards.
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    Courtesy of Subway
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    Subway resurrects Sub Club after 20 years

    Consumers who buy three footlong sandwiches earn a fourth one free, offering a major discount for value-conscious customers. 

  • A customer walks by an Albertsons store.
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    Getty Images
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    Albertsons launches agentic AI shopping assistant

    The tool can generate meal plans, reorder frequent purchases and find recipes based on what customers have in their homes, among other features.

  • A Samsung smartphone sits on display at an AT&T store.
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    Brandon Bell via Getty Images
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    Inside Samsung’s investment in a US contact center

    When deciding where to locate a contact center, cost isn’t the only factor.

  • A newer PNC branch is shown, with "PNC" signage on the exterior of the building.
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    Courtesy of PNC
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    PNC wants human-level quality in its digital experience

    The Pittsburgh-based lender aims to launch its new mobile app in the first half of next year, said Alex Overstrom, the super-regional’s head of retail banking.

  • Customers exit a Macy's store.
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    Scott Olson / Staff via Getty Images
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    Macy’s credits store experience with record Q3 NPS

    Investments to in-store customer service helped drive the strongest comparable sales growth in 13 quarters, CEO Tony Spring said.

  • Boss talking with employee in a contact center.
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    Getty Images
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    CX has an AI adoption problem, but don’t blame the technology

    “It’s about people,” EY’s Patricia Camden said. “Organizations are adopting AI technically, but they're not enabling it culturally.”

  • Person laying back on a couch with a computer and a credit card shopping.
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    Getty Images
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    ChatGPT launches shopping research feature

    OpenAI aims to streamline the comparison shopping process as it transforms ChatGPT into an e-commerce destination.

  • A woman shops on her computer in front of a Christmas tree.
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    Getty Images
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    How AI shaped the Cyber Week experience, for better and for worse

    Brands that honed their tools in advance of the shopping holiday helped customers complete purchases quickly, according to Gartner’s Kassi Socha.

  • Person using AI-generated chatbot
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    Getty Images
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    Consumers can’t tell the difference between humans and AI

    However, nearly 70% of consumers still prefer speaking with a human, a Twilio survey found.

  • The inside of a hotel room at a Cambria hotel in Nashville.
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    Courtesy of Choice Hotels International
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    The key to hotel guest loyalty? Flexibility and value.

    Choice Hotels VP of Loyalty Nandika Suri shares how evolving traveler demand shaped the hotel company’s latest loyalty program enhancements.

  • A young person sits at a desk in front of a computer while a Christmas tree is in the background.
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    Getty Images
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    Unclear discounts put a damper on the Black Friday experience

    Many retailers obscured their online promotions, leading to confusing experiences, CI&T’s Melissa Minkow said.

  • Arriving airport passengers wait to board Lyft vehicles.
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    Mario Tama / Staff via Getty Images
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    Lyft’s agentic AI cuts resolution times, adds 24/7 support

    Lyft and the AWS Generative AI Innovation Center built an “intent agent” that helped reduce average resolution time for customer support calls by 87%.

  • The AWS Amazon Web Services pavilion stands are seen at the 2025 Hannover Messe industrial trade fair on March 31, 2025 in Hanover, Germany.
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    Sean Gallup / Staf via Getty Images
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    Amazon Connect launches AI agents capable of autonomous action

    The ability to seamlessly swap AI agents and human representatives is a core part of the offering, Pasquale DeMaio, VP of Amazon Connect, told CX Dive.

  • A picture of the interior of a coffeehouse.
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    Courtesy of Starbucks
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    Starbucks anticipates Gen Z Thanksgiving traffic surge as it revamps its experience

    The chain has spent the past year working to make its on-premise experience more enticing for consumers, and Gen Z is a prime customer cohort with its affinity for coffeehouse experiences.

  • Customers browse at a Best Buy, while an associate stands nearby ready to help.
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    Kamil Krzaczynski via Getty Images
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    Best Buy reports better-than-expected sales as NPS rises

    The company's experience investments — from leveraging AI in the contact center to specialized training for associates — are translating into sales growth.

  • Zoom Video Communications headquarters in San Jose, California.
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    Getty Images
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    Zoom says its biggest contact center customers want AI

    Nine out of the ten top customer experience deals involved AI solutions, showing that the technology has become a differentiator, CEO Eric Yuan said.

  • Two customers look at a display at a Bath & Body Works store.
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    Justin Sullivan via Getty Images
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    Bath & Body Works wants to make the in-store experience ‘less overwhelming’

    The retailer is investing in experience as part of a turnaround strategy after third quarter results failed to live up to expectations.

  • A photo of a neon sign outside at night. The sign says 7-Eleven.
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    Courtesy of 7-Eleven
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    7-Eleven adds alcohol cash back deals

    The offers are available at more than 10,000 locations nationwide through a partnership with retail technology platform Swiftly.

  • People walk near the front entrance to a BJ's Wholesale Club store.
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    Joe Raedle / Staff via Getty Images
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    BJ’s credits convenience for high digital sales growth

    AI is predicting the most efficient paths for associates to collect the items for orders, making the process about 40% more efficient.

  • A customer presses the image of the ChatGPT app on their phone.
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    Getty Images
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    How Amazon, Target and Walmart are approaching AI in customer experience

    The companies are looking at ways to integrate the technology to support their foundational experiences while exploring the potential of third-party partnerships.

  • TurboTax is seen on device
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    Kimberly White via Getty Images
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    Intuit, OpenAI launch partnership to provide consumers personalized advice

    Consumers will be able to use Intuit apps, like TurboTax, Credit Karma and QuickBooks, directly on ChatGPT.