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  • A frustrated woman looks at her mobile phone.
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    Is surveillance pricing ripping off loyal customers?

    If customers thought “that loyalty data were being consumed for that purpose, they would opt out of loyalty,” said Brierley loyalty consultant Don Smith.

  • A person carrying bags with a shopping cart in tow walks past a Wells Fargo ATM at the front exterior of the bank's branch in Miami.
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    Joe Raedle / Staff via Getty Images
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    Q&A

    Wells Fargo sees digital boost from branch refurbishments

    The bank plans to renovate branches in Los Angeles, San Francisco and Atlanta in 2026, the lender’s head of branch systems and transformation said.

  • People enter and leave a Costco.
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    Mario Tama via Getty Images
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    Scan-and-go, extended hours help Costco enhance its warehouse experience

    The warehouse club is working to strengthen its fundamentals using additions like membership card scanners, CEO Ron Vachris said. “This isn’t about technology for technology’s sake.”

  • In the foreground, there is a black quilted handbag. In the background is a blurred rack of clothing. It appears to be a clothing store.
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    Could digital product passports transform customer experience?

    Today, customer and product experiences are often separated, but DPPs force “those two worlds to merge,” said Renascence Consulting CEO Aslan Patov.

  • Taco Bell's $5, $7 and $9 luxe boxes. Each combo meal contains several items, a side and a drink.
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    Courtesy of Taco Bell
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    Yum Brands: Solo dining, customization are reshaping value strategy

    CMO Ken Muench said the lack of control and predictability in consumers’ lives is pushing diners toward customized experiences — even when that means passing up a deal.

  • A Rent the Runway sign is pictured.
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    Michael M. Santiago/Getty Images via Getty Images
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    Rent the Runway’s NPS improvements boost financials

    Net promoter score improvements reflect “a multiyear rebuild of customer trust,” CEO Jennifer Hyman said. The result was a return to positive net income.

  • Alaska Airlines Boeing 737 aircraft at a Seattle-Tacoma Airport
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    Stephen Brashear via Getty Images
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    Alaska Airlines works to simplify travel discovery with AI trip planning tool

    The airline, alongside Microsoft, said the tool reduces destination planning time by 75% with personalized travel advice.

  • A cruise ship sails around the Amalfi Coast
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    Courtesy of 2025 Hilton
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    Hilton sets sail on loyalty growth with Explora Journeys partnership

    The tie-up is part of the new Hilton Honors Adventures immersive loyalty program extension and will allow members to earn and redeem points on luxury ocean travel.

  • A Chewy website is displayed on a screen in front of a dog.
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    Joe Raedle via Getty Images
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    Chewy CEO touts trio of ‘flywheel’ offerings as loyalty grows

    Chewy’s subscription, paid membership program and vet services compound retention and sales growth.

  • Business people in a meeting.
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    Opinion

    How CX leaders can overcome confirmation bias and build influence

    Confirmation bias about the CX practice can either derail a leader’s early influence or reinforce it. It all depends on how they use the first 100 days.

  • A person in a suit stands on stage surrounded by a large crowd in the stands.
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    Courtesy of Starbucks
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    Starbucks’ on-premise experience could stave off coffee competitors

    Starbucks CEO Brian Niccol said the chain’s emphasis on a coffeehouse atmosphere would result in consumers choosing the chain over “soulless” options.  

  • People walk in a shopping mall.
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    Eduardo Munoz Alvarez via Getty Images
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    When holiday deals cause customer confusion, skepticism

    In an attempt to boost revenue and gain market share, brands often overpromise and underdeliver on holiday promotions.

  • Customers depart a Cracker Barrel storefront
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    Tim Boyle via Getty Images
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    Cracker Barrel aims to win back traffic ‘one guest at a time’

    Guest metrics are on the rise for elements like service and experience, CEO Julie Felss Masino said. But the improvements weren’t enough to reverse negative sales and traffic trends

  • A hotel concierge hands a key to a customer at the front desk.
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    Who is willing to pay for premium experiences?

    Consumers are more willing to splurge on superior experiences when they feel optional or deliver enjoyment, KPMG found.

  • Exterior of grocery store
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    Courtesy of Coborn's
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    Coborn’s to implement AI-based pricing system

    The Minnesota-based grocer is adding the new pricing system as it takes steps to expand its footprint and build “differentiated retail experiences.”

  • AI assistant apps icons for OpenAI ChatGPT, Google Gemini and Anthropic Claude. are pictured on a smartphone screen.
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    Getty Images
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    Retailers band together to maintain customer relationships as third-party AI grows

    As more consumers turn to third-party AI tools in their shopping journeys, who owns that experience?

  • Stitch Fix
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    Permission granted by Stitch Fix
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    Stitch Fix stems active client losses as attention turns to personalization

    Recent launches like Stitch Fix Vision and AI Style Assistant are attracting clients who stay with the company longer and spend more, CEO Matt Baer said.

  • Amazon AI Product Guides on its digital app
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    Courtesy of Amazon
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    How Amazon fights counterfeits and fake reviews

    The retail giant is taking a comprehensive approach, proactively removing suspect reviews and bringing counterfeiters and fake review brokers to court.

  • A shopper loads his truck in front of a Kroger.
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    Brandon Bell / Staff via Getty Images
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    Kroger targets convenience and flexibility in e-commerce

    The company is investing in digital experiences, including a cart assistant, in pursuit of reaching a profitable e-commerce business next year, executives said on an earnings call.

  • The exterior of an Ashley store.
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    Courtesy of Ashley
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    Ashley offers AI-powered shopping experience

    The partnership with Perplexity and PayPal allows customers to ask for product recommendations, add items to cart and complete payment in a single step.

  • A headset hangs on an empty call center cubicle
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    William Thomas Cain / Stringer via Getty Images
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    How widespread are AI-caused job cuts?

    Businesses from Atlassian to Salesforce have laid off customer service workers in recent months, pointing to the efficiencies gained by AI.

  • A Subway restaurant interior with white and green countertops and digital menu boards.
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    Courtesy of Subway
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    Subway resurrects Sub Club after 20 years

    Consumers who buy three footlong sandwiches earn a fourth one free, offering a major discount for value-conscious customers. 

  • A customer walks by an Albertsons store.
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    Getty Images
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    Albertsons launches agentic AI shopping assistant

    The tool can generate meal plans, reorder frequent purchases and find recipes based on what customers have in their homes, among other features.

  • A Samsung smartphone sits on display at an AT&T store.
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    Brandon Bell via Getty Images
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    Inside Samsung’s investment in a US contact center

    When deciding where to locate a contact center, cost isn’t the only factor.

  • A newer PNC branch is shown, with "PNC" signage on the exterior of the building.
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    Courtesy of PNC
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    PNC wants human-level quality in its digital experience

    The Pittsburgh-based lender aims to launch its new mobile app in the first half of next year, said Alex Overstrom, the super-regional’s head of retail banking.