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  • A close-up of a digital price tag.
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    Courtesy of Walmart
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    Grocers face state and federal lawmakers’ scrutiny over ‘surveillance’ pricing

    A slew of recently introduced bills aim to restrict how retailers use consumer data to make pricing decisions and some even ban electronic shelf labels.

  • A man sits in front of a computer with a hand on his head.
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    Getty Images
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    Half of consumers prefer brands that don’t use generative AI, Gartner finds

    Consumers who are ambivalent or distrust the technology may walk away if they feel forced to use AI, one analyst said.

  • A woman with shopping bags checks her cell phone in front of a store.
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    Getty Images
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    Why consumers love, and sometimes hate, tiered loyalty programs

    Tiers add flexibility and exclusivity, but when done wrong they can feel frustratingly slow or complex.

  • Costco Wholesale Club
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    Jacob Blanck. Retrieved from Wikimedia Commons.
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    Costco sued by customer seeking tariff refunds

    The proposed class action suit seeks to recoup IEEPA-tariff costs an Illinois customer alleges the retailer passed on through higher prices.

  • Three people browse a wine aisle.
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    Roberto Serra/Iguana Press via Getty Images
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    Knowledgable customers show more brand loyalty, study finds

    “Uncertainty can be aversive,” one researcher said. Brands can boost loyalty by helping consumers gain confidence in their product knowledge, according to a study published in the Journal of Marketing Research.

  • A person holds a credit card and sits with a laptop on her lap. The screen is open to show a shopping website.
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    Getty Images
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    E-commerce retailers plan hefty investments in agentic commerce, study finds

    Top applications include Al-powered product discovery, Al chatbots and personalized recommendations.

  • A Foot Locker store in downtown Chicago
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    Kaarin Moore/CX Dive
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    Dick’s pulls back on Foot Locker closures amid store pilot success

    A new format is performing so well that Dick’s plans to expand it to 250 Foot Locker stores by this fall — and will shutter a “much smaller” list of locations.

  • The outside of a standalone Ulta Beauty store.
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    Getty Images
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    Ulta sees AI as a personalization tool — and its loyalty program as the fuel

    AI “will enable us to deliver relevance, inspiration and expertise seamlessly across the guest beauty journey,” CEO Kecia Steelman said.

  • A model holding a dog wearing Draper James for Petco
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    Courtesy of Petco, Draper James
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    Petco to relaunch loyalty program later this year

    Petco views experiential offerings catered towards its most valuable customers, highly invested pet parents it calls "passionate explorers," as key to returning to growth.

  • Exterior of Dollar General store in York, Pennsylvania
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    Sam Silverstein/CX Dive
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    Dollar General to introduce new store format, pilot subscription program

    The discount retailer's efforts are meant to enhance customer experience and drive discretionary spend.

  • A woman sits in front of Stitch Fix boxes.
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    Permission granted by Stitch Fix
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    Stitch Fix’s CX investments drive engagement, but growth not yet in reach

    The company’s Stylist Connect feature has boosted client retention, contributing to its goals for long-term, durable active client growth by fiscal year 2027.

    Updated March 13, 2026
  • payment processing FIS Global Payments banks issuers
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    Getty Images
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    Frictionless payments encourage consumers to purchase more — and overspend

    About half of consumers say they spend more at checkout when the process is fast and frictionless, a NMI survey found.

  • an aerial view of a customer walking into a Kohl's location
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    Justin Sullivan/Getty Images via Getty Images
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    Kohl’s is investing in a better omnichannel experience. Is it enough?

    Kohl’s is making it easier for customers to engage with the company online and in-store, but the changes may not address the brand’s core CX problems.

  • A man checks his phone while shopping in a supermarket.
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    Getty Images
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    Back to CX Basics: What makes for a great loyalty program?

    Consumers only use about five loyalty programs on average, and they are looking for options that offer simplicity, speed and relevance.

  • The exterior of the Hilton Hotel Midtown Manhattan in New York City.
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    Spencer Platt via Getty Images
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    Hilton launches generative AI agent to help customers plan trips

    Users of the beta AI concierge can ask such questions as, “Where can I stay during peak cherry blossom season?”

  • business team leader speaking to employees at corporate meeting.
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    Getty Images
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    Opinion

    If CX drives results, why is it still fighting for credibility?

    Many CX teams know their work impacts the bottom line. The challenge is proving it before the outcome gets absorbed into someone else’s dashboard.

  • A business professional uses a tablet displaying charts and graphs.
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    Getty Images
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    Horizon Media pilots AI solution to detect cultural shifts mid-campaign

    The tool developed by Sightly and Vurvey Labs helps brands quickly respond to news developments that could affect perceptions of campaign messaging.

  • A woman talks on a headset in front of a computer.
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    Getty Images
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    Consumers prefer talking to people in customer service

    Two-thirds of consumers are not confident with how companies use generative AI to interact with customers, a Pegasystems survey found.  

  • Picture of a man and a woman working at two computer stations in an office with headsets on.
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    Getty Images
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    FCC tackles call center offshoring with proposed rules

    The proposed rule would require affected companies to disclose a customer service agent’s location and limit call volume from overseas contact centers, among other changes.

  • Exterior of a grocery store.
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    Getty Images
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    New Kroger CEO wants to accelerate turnaround

    The company will focus on improving the store experience and cutting prices as it strives to grow faster, said Greg Foran, who recently took over as the grocer’s chief executive.

  • Customer with water in his cart is shown shopping inside a Costco store.
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    Joe Raedle via Getty Images
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    Costco ties digital personalization to $470M in sales growth

    Personalized product recommendation carousels and modernized display pages are driving e-commerce sales and traffic, CFO Gary Millerchip said.

  • agentic commerce AI payments fraud retail sales merchants
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    Getty Images
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    How agentic AI is shifting the digital shopping landscape

    Agentic AI is throwing a wrench into the brand-customer relationship, as customers increasingly seek out third-party AI tools to research brands and services and shop.

  • Delta Airlines planes sit parked at Hartsfield-Jackson Atlanta International Airport on June 28, 2024 in Atlanta, Georgia.
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    Andrew Harnik via Getty Images
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    Delta shakes up CX, customer service leaders

    Chief Customer Experience Officer Erik Snell will become CFO, while current CFO Dan Janki will oversee customer care as chief operating officer.

  • Exterior of the new Victoria's Secret DC store
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    Dani James/CX Dive
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    Victoria’s Secret & Co. ends Adore Me subscription offering

    The intimates company also initiated a strategic review of the personal styling service DailyLook, which it acquired through the Adore Me transaction.

  • Two customers shop at an H-E-B grocery store.
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    Brandon Bell via Getty Images
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    Financially squeezed consumers forego brand loyalty in search of value

    Brands that consistently communicate their value and emphasize convenience are best positioned to maintain loyalty, EY-Parthenon found.