The Latest

  • Customers exit a Macy's store.
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    Scott Olson / Staff via Getty Images
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    Macy’s credits store experience with record Q3 NPS

    Investments to in-store customer service helped drive the strongest comparable sales growth in 13 quarters, CEO Tony Spring said.

  • Boss talking with employee in a contact center.
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    CX has an AI adoption problem, but don’t blame the technology

    “It’s about people,” EY’s Patricia Camden said. “Organizations are adopting AI technically, but they're not enabling it culturally.”

  • Person laying back on a couch with a computer and a credit card shopping.
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    ChatGPT launches shopping research feature

    OpenAI aims to streamline the comparison shopping process as it transforms ChatGPT into an e-commerce destination.

  • A woman shops on her computer in front of a Christmas tree.
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    How AI shaped the Cyber Week experience, for better and for worse

    Brands that honed their tools in advance of the shopping holiday helped customers complete purchases quickly, according to Gartner’s Kassi Socha.

  • Person using AI-generated chatbot
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    Consumers can’t tell the difference between humans and AI

    However, nearly 70% of consumers still prefer speaking with a human, a Twilio survey found.

  • The inside of a hotel room at a Cambria hotel in Nashville.
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    Courtesy of Choice Hotels International
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    The key to hotel guest loyalty? Flexibility and value.

    Choice Hotels VP of Loyalty Nandika Suri shares how evolving traveler demand shaped the hotel company’s latest loyalty program enhancements.

  • A young person sits at a desk in front of a computer while a Christmas tree is in the background.
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    Getty Images
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    Unclear discounts put a damper on the Black Friday experience

    Many retailers obscured their online promotions, leading to confusing experiences, CI&T’s Melissa Minkow said.

  • Arriving airport passengers wait to board Lyft vehicles.
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    Mario Tama / Staff via Getty Images
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    Lyft’s agentic AI cuts resolution times, adds 24/7 support

    Lyft and the AWS Generative AI Innovation Center built an “intent agent” that helped reduce average resolution time for customer support calls by 87%.

  • The AWS Amazon Web Services pavilion stands are seen at the 2025 Hannover Messe industrial trade fair on March 31, 2025 in Hanover, Germany.
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    Sean Gallup / Staf via Getty Images
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    Amazon Connect launches AI agents capable of autonomous action

    The ability to seamlessly swap AI agents and human representatives is a core part of the offering, Pasquale DeMaio, VP of Amazon Connect, told CX Dive.

  • A picture of the interior of a coffeehouse.
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    Courtesy of Starbucks
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    Starbucks anticipates Gen Z Thanksgiving traffic surge as it revamps its experience

    The chain has spent the past year working to make its on-premise experience more enticing for consumers, and Gen Z is a prime customer cohort with its affinity for coffeehouse experiences.

  • Customers browse at a Best Buy, while an associate stands nearby ready to help.
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    Kamil Krzaczynski via Getty Images
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    Best Buy reports better-than-expected sales as NPS rises

    The company's experience investments — from leveraging AI in the contact center to specialized training for associates — are translating into sales growth.

  • Zoom Video Communications headquarters in San Jose, California.
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    Getty Images
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    Zoom says its biggest contact center customers want AI

    Nine out of the ten top customer experience deals involved AI solutions, showing that the technology has become a differentiator, CEO Eric Yuan said.

  • Two customers look at a display at a Bath & Body Works store.
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    Justin Sullivan via Getty Images
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    Bath & Body Works wants to make the in-store experience ‘less overwhelming’

    The retailer is investing in experience as part of a turnaround strategy after third quarter results failed to live up to expectations.

  • A photo of a neon sign outside at night. The sign says 7-Eleven.
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    Courtesy of 7-Eleven
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    7-Eleven adds alcohol cash back deals

    The offers are available at more than 10,000 locations nationwide through a partnership with retail technology platform Swiftly.

  • People walk near the front entrance to a BJ's Wholesale Club store.
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    Joe Raedle / Staff via Getty Images
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    BJ’s credits convenience for high digital sales growth

    AI is predicting the most efficient paths for associates to collect the items for orders, making the process about 40% more efficient.

  • A customer presses the image of the ChatGPT app on their phone.
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    Getty Images
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    How Amazon, Target and Walmart are approaching AI in customer experience

    The companies are looking at ways to integrate the technology to support their foundational experiences while exploring the potential of third-party partnerships.

  • TurboTax is seen on device
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    Kimberly White via Getty Images
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    Intuit, OpenAI launch partnership to provide consumers personalized advice

    Consumers will be able to use Intuit apps, like TurboTax, Credit Karma and QuickBooks, directly on ChatGPT. 

  • A worker checks out a customer at a Lowe's home improvement store.
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    Scott Olson / Staff via Getty Images
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    Lowe’s virtual assistants boost satisfaction and sales

    Customers who engage with Mylow online convert at more than double the rate of those who don’t, providing “clear evidence that AI is simplifying decision-making and driving sales,” CEO Marvin Ellison said.

  • Google debuts agentic AI, conversational shopping features.
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    Courtesy of Google
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    Google delivers new AI shopping tools in time for the holidays

    The features include price tracking and the ability for AI to call stores to ask if products are in-stock.

  • Walmart storefront.
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    Kaarin Vembar/CX Dive
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    Walmart’s incoming CEO sees AI as a ‘strong enabler’ of its experience

    The retailer is building a multimodal experience incorporating voice, text and video on a more relevant and personalized platform, executives said on an earnings call.

  • Klarna BNPL IPO NYSE buy now pay later Walmart
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    Courtesy of Klarna Group
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    Klarna says its AI agent is doing the work of 853 employees

    The buy now, pay later firm says the technology has saved the company $60 million, though customer service and operations costs are still up year over year.

  • Screenshots of Target's ChatGPT app on three screens
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    Courtesy of Target
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    Target to launch ChatGPT app with multi-item baskets, fresh food

    The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support.

  • Two people walking out from a store with a cart full of items.
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    Daphne Howland/CX Dive
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    Target updates operations so associates can spend more time with shoppers

    Michael Fiddelke is making CX improvements one of the pillars that could help Target return to sales growth as he prepares to take on the CEO role.

  • Close-up of young woman hand using smartphone
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    Getty Images
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    Consumers want to connect with lenders via text, not apps

    RCS messaging is gaining momentum and can help financial service providers collect payments, boost consumer engagement and win market share, a recent survey found. 

  • A customer inside a Home Depot in Austin, Texas on Feb. 20, 2024
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    Brandon Bell via Getty Images
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    Home Depot benefits from fast delivery and well-stocked shelves

    Customer satisfaction is on the rise, though CX investments weren’t enough to uplift disappointing sales growth.