The Latest

  • REI CEO Mary Beth Laughton speaking during the National Retail Federation's Big Show in New York City
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    Courtesy of The National Retail Federation
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    In the age of AI, REI is turning to its human employees to win

    The retailer’s “green vest” associates serve as a key differentiator — both in stores and online — in an increasingly AI-driven world, according to CEO Mary Beth Laughton.

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    Freepik.com

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    Sponsored by Glance

    The customer experience reset after the AI rush

    AI promises speed, but 600+ consumers report more loops, frustration and declining trust.

  • The storefront of a Michael Kors shop shows severa;
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    Michael M. Santiago via Getty Images
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    How Dine Brands, Michael Kors introduce data to employee workflows

    The parent company of Applebee’s is using tablets to speed up service, while Michael Kors offers its associates data to improve their clienteling capabilities.

  • Woman shipping a package from home using a mobile app on her cell phone.
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    Getty Images
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    Delivery minimums, return and restocking fees can cost business

    About two-thirds of consumers consider return policies when choosing retailers and say that return policies “at least sometimes” impact their purchases, according to FedEx.

  • Image of a screen featuring Walmart's Sparky.
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    Courtesy of Walmart
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    Walmart: This year, AI tinkering ‘becomes transformation’

    A year from now, customers will look back and realize just how much has changed about the shopping experience, Walmart’s Daniel Danker predicts.

  • Executives from Fabletics and Sweetwater Sound on stage at NRF.
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    Bryan Wassel/CX Dive
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    Why 2 companies build loyalty as quickly as possible

    Customers don’t just expect basic personalization, but tailored experiences from the moment they arrive, leaders from Fabletics and Sweetwater Sound said at NRF.

  • 7-Eleven launches 7Now Gold Pass.
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    Courtesy of 7-Eleven
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    Customers want flexible commitment, value from subscriptions

    Nearly 2 in 5 consumers prefer pausing over canceling, “proof that control and choice keep subscribers loyal,” Recurly found.

  • A right front corner view of a white Rivian R2 SUV parked outdoors with tress in the background.
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    Courtesy of Rivian
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    Rivian hires chief customer officer ahead of R2 launch

    Greg Revelle will oversee the EV maker’s go-to-market strategy, including leading sales, marketing and operations.

  • A view of a Taco Bell restaurant on February 06, 2025 in Dublin, California.
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    Justin Sullivan via Getty Images
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    Taco Bell aims for memorable, not frictionless, experiences

    Fast, easy experiences are part of good CX, but they aren’t the most important ingredient, Taco Bell’s Dane Mathews said at NRF.

  • A sign features Delta's Sky Priority.
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    Mario Tama via Getty Images
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    Delta posts loyalty gains as premium revenue soars

    Total loyalty revenue grew 6% year over year, and premium revenue rose 7% year over year as the carrier recorded $5 billion in pre-tax profit.

  • Panel with three men in suits on stage in front of a blue background that has a geometric pattern and reads NRF numerous times in small font.
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    Peyton Bigora/CX Dive
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    Kroger taps Google Gemini, announces more key AI moves

    The expanded partnership with Google Cloud includes the launch of an AI-powered personal shopping assistant for customers and builds on the grocer’s growing fleet of AI capabilities.

  • A customer uses their phone on the couch.
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    Getty Images
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    How True Classic takes a proactive approach to the last mile

    Customers should feel cared for after they make a purchase, not like they need to go looking for answers, according to True Classic’s Jordan Gesky.

  • John Furner headshot
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    Courtesy of Walmart
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    Walmart teams up with Google’s Gemini for AI-assisted shopping

    Incoming CEO John Furner said the company is rewriting the retail playbook, in part with new agentic AI capabilities.

  • Issa Rae wearing Beyond Yoga garments in maroon
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    Courtesy of Beyond Yoga
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    How rising retail brands use influencers to combat digital overload

    At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages and viral moments.

  • Executives from Home Depot, PayPal and Wayfair at a panel session.
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    Bryan Wassel/CX Dive
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    How Home Depot, Wayfair executives are preparing for an agentic AI future

    The technology is redefining how customers interact with brands, but at least some parts of shopping will remain a human experience, executives said Sunday at NRF.

  • Close-up of a smart cart screen.
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    Courtesy of Amazon
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    Amazon to roll updated Dash Carts into more Whole Foods stores

    The latest version of the smart carts, which includes a real-time savings tracker, will expand to more than 25 of the specialty grocer’s locations this year.

  • A chatbot built with Google's Business agent tools answers questions about Lowe's.
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    Courtesy of Google
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    Google Cloud wants to help brands build their own agentic AI bots

    With Gemini Enterprise for Customer Experience, companies can create shopping and customer service agents that support contact center operations.

  • Backs of bike couriers with Uber Eats bags.
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    Tomohiro Ohsumi / Stringer via Getty Images
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    California law gives food delivery customers right to talk to a human

    The legislation puts guardrails around how food delivery companies handle service issues and to what extent it can rely on automation.

  • A customer uses a chatbot on their phone
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    Getty Images
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    Consumers want price monitoring, 24/7 support from AI agents, survey finds

    Customers are embracing AI for product discovery and customer service, but trust remains a barrier to wider adoption, IBM Institute for Business Value and National Retail Federation found.

  • Young bearded man sitting inside an airplane and using a laptop.
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    Getty Images
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    American Airlines rolls out free Wi-Fi to loyalty members

    “The race to reliable Wi-Fi has now turned into a race for free Wi-Fi for the major legacy carriers,” Going travel expert Katy Nastro said.

  • agentic AI commerce AI retailers digital shopping online retail payments
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    Getty Images
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    Q&A

    How agentic AI will lure shoppers

    It’s likely to be through a gradual process of trust-building and smaller purchases, a payments executive predicts.

  • A person examines a wallet while shopping.
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    David Becker via Getty Images
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    When consumers are financially stressed, they look for reliability

    Only about half of consumers are financially secure, the Qualtrics XM Institute found. Those feeling insecure are more risk-averse and less tolerant of friction.

  • Refuel
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    Retrieved from Refuel.
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    Refuel refreshes loyalty program

    The South Carolina-based retailer’s updated rewards platform includes increased fuel discounts and more personalized offers for customers.

  • People with a shopping cart walks down a grocery aisle.
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    Apu Gomes via Getty Images
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    Can pricing strategies maintain customer loyalty?

    Consumers are seeking value over loyalty and reducing their spending as they feel the pinch of persistent price hikes and economic uncertainty, a Capgemini report found.

  • A person in a UPS uniform walks by a UPS vehicle carrying a stack of packages.
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    Joe Raedle via Getty Images
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    Late delivery? Proactive communication can save the experience, study finds

    Brands should own the experience, communicate quickly and offer solutions when the last mile goes wrong, according to Alorica’s Jadah Hawkins.

  • Sign on doorway for the Federal Trade Commission in Washington, D.C.
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    Getty Images
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    FTC nixes order against AI startup, citing Trump directive

    The FTC had previously alleged that Rytr engaged in an “unfair business practice” by offering a service that was likely to “pollute the marketplace with a glut of fake reviews.”