Williams-Sonoma scales AI customer service assistant across portfolio

The company is also launching an AI “culinary companion” that will help customers with product discovery and offer advice on topics like holiday entertaining.

By Bryan Wassel • Sept. 2, 2025

Citi rolls out a pair of AI-powered banking platforms

The financial firm’s data, analytics and innovation team deployed two client-communication assistants for its wealth advisory division Monday.

By Matt Ashare • Sept. 2, 2025

Explore the Trendline➔

Top 5 stories from CX Dive

The top stories from CX Dive look at customer experience trends, generative AI use cases and the components of a good tech stack.

By CX Dive staff

Consumers want AI guardrails, but few business leaders have policies in place

More than one-quarter of CX leaders say their organization is ready to deploy agentic AI, despite having no governance policy in place, Genesys found.

By Michael Brady • Sept. 2, 2025

Generational preferences are shaping attitudes toward customer service

All consumers demand accuracy, while younger consumers stand out with an affinity for self-service and AI, a Decagon survey found.

By Kristen Doerer • Aug. 27, 2025

3 challenges CX leaders will face for the rest of 2025

A trade war, rising prices and fresh AI developments are putting CX teams in the hot seat.

By Bryan Wassel , Kristen Doerer • Aug. 27, 2025

C-suite, workers eschew AI policies at work

Employees of all levels are increasing security risks by misusing AI tools and disregarding protocols, according to a CalypsoAI survey.

By Lindsey Wilkinson • Aug. 26, 2025

How Bank of America’s Erica raised the stakes for virtual assistants

“A big area of focus for us was: How can we find that balance between the AI support and the human support that Bank of America is known for?” said Jorge Camargo, head of digital platforms.

By Kristen Doerer • Aug. 25, 2025

Walmart’s AI assistant will be ‘primary vehicle’ for shopping, CEO says

The technology will power Sparky, the retailer’s customer-facing agent, while helping the retailer better understand and react to shopper needs, Doug McMillon said.

By Bryan Wassel • Aug. 21, 2025

Lowe’s credits associate-facing app for customer satisfaction boost

The Mylow Companion app is helping get new hires up to speed while enhancing the knowledge of experienced workers across departments, executives said.

By Bryan Wassel • Aug. 21, 2025

US Open serves AI add-ons for tennis matches

With IBM, the United States Tennis Association is embedding the technology to improve the fan experience and boost productivity behind the scenes.

By Lindsey Wilkinson • Aug. 19, 2025

Saks Fifth Avenue taps AI for customer inquiries

The luxury retailer is building off of NLX and Amazon Web Services technology to aggregate data for customer service agents to make more informed decisions.

By Xanayra Marin-Lopez • Aug. 18, 2025

AI delivers the best customer support when it’s enhancing humans, study finds

“AI is most effective when human agents can use it as a ‘sixth sense’ or as an ‘angel on the shoulder,’” Verizon Business’ Daniel Lawson said.

By Bryan Wassel • Aug. 18, 2025

Customers still don’t love AI in customer service

While AI is making inroads in customer support, 82% of customers say they’d prefer human support even if wait times and time spent are the same, a HubSpot and SurveyMonkey report found.

By Kristen Doerer • Aug. 15, 2025

Over half of holiday shoppers plan to use AI to compare prices, search for products

Consumers are shopping earlier and leveraging AI tools to find the best deals amid a holiday season expected to be clouded with economic uncertainty, per a new report.

By Tatiana Walk-Morris • Aug. 14, 2025

Fast food brands fire up AI despite challenging backdrop

McDonald’s, Chipotle and Yum Brands are embedding the technology into workflows to streamline processes and improve customer and employee experiences.

By Lindsey Wilkinson • Aug. 14, 2025

Stitch Fix adds more AI experiences, but stylists aren’t forgotten

The AI Style Assistant helps clients articulate their fashion needs, while the Stylist Connect experience lets users chat with stylists between orders.

By Bryan Wassel • Aug. 11, 2025

Airbnb charts AI-first path as it expands customer service agent

“I think you can’t do travel planning without AI going forward,” CEO Brian Chesky said.

By Kristen Doerer • Aug. 8, 2025

Pinterest has ‘effectively become an AI-enabled shopping assistant,’ CEO says

The platform is focusing on AI-powered visual search and product discovery, leading to cumulative gains across the business, CEO Bill Ready said.

By Bryan Wassel • Aug. 8, 2025

Duolingo went ‘AI-first’ and then came the consumer backlash

CEO Luis von Ahn acknowledged that the company’s customer growth, while still impressive, was dampened by his AI commentary.

By Kristen Doerer • Aug. 8, 2025

Yum Brands turns to AI to aggregate social media, third-party reviews

The Byte system of AI technologies is helping power advanced voice of the customer tools while improving the drive-thru experience, executives said on a Q2 2025 earnings call.

By Bryan Wassel • Aug. 5, 2025

Etsy bets on its app as declines persist

The company’s ranking model has lost steam, so it is retooling its platform to leverage large language models and generative AI.

By Daphne Howland • Aug. 5, 2025

Ebay CEO: AI ‘continues to fundamentally change’ customer experience

Agentic commerce is a small part of the digital retailer’s business, but “it has a nice growth rate,” CEO Jamie Iannone said on a Q2 2025 earnings call.

By Bryan Wassel • July 31, 2025

Walmart bets big on AI with ‘super agent’ strategy

The retailer is centralizing AI capabilities to avoid fragmentation, noting that the technology is already being utilized by 900,000 associates.

By Dani James • July 29, 2025

Ulta Beauty eyes AI agents amid growth plans

The company is working on the tech foundation to enable adoption, which it hopes will lead to improved employee and customer experiences. 

By Lindsey Wilkinson • July 28, 2025

Why more CX leaders are looking to Africa for contact center agents

Perhaps most attractive is the continent’s untapped labor market, which largely comprises young people with an affinity for technology. 

By S.L. Fuller • Updated July 30, 2025