Bryan Wassel
ReporterBryan Wassel is a reporter for CX Dive and helped launch the publication in 2023. Prior to joining Industry Dive, Bryan covered the retail and grocery industries for publications including Retail TouchPoints and The Food Institute. He grew up in New Jersey and currently lives in Philadelphia.
574 articles by Bryan Wassel
-
Kohl’s is investing in a better omnichannel experience. Is it enough?
March 11, 2026 -
Back to CX Basics: What makes for a great loyalty program?
March 11, 2026 -
Consumers prefer talking to people in customer service
March 9, 2026 -
Costco ties digital personalization to $470M in sales growth
March 6, 2026 -
FCC tackles call center offshoring with proposed rules
March 6, 2026 -
Delta shakes up CX, customer service leaders
March 5, 2026 -
Best Buy wants to be at the forefront of agentic AI discovery
March 4, 2026 -
Target plans $1B investment in the guest experience for 2026
March 3, 2026 -
Michaels revamps loyalty program with an eye on top-spending customers
March 2, 2026 -
Duolingo looks to limit friction as key metric of growth slows
Feb. 27, 2026 -
Papa Johns plans CX upgrades following corporate cuts
Feb. 26, 2026 -
Lowe’s CEO credits AI for ‘dramatic improvements in customer service’
Feb. 25, 2026 -
Home Depot creates store-level customer service management role
Feb. 24, 2026 -
Domino’s loyalty program fuels carryout growth
Feb. 23, 2026 -
Walmart sees speed and convenience boosting trust in its AI agent
Feb. 20, 2026 -
Loyal customers think brands place more value on new shoppers, survey finds
Feb. 20, 2026 -
Cultural response bias warps survey responses. How can brands overcome the issue?
Feb. 19, 2026 -
Pinterest sees visual discovery as its experience differentiator
Feb. 17, 2026 -
McDonald’s positions loyalty app at the center of its tech ambitions
Feb. 13, 2026 -
T-Mobile CEO says NPS is ‘the foundation of everything that we’re building’
Feb. 12, 2026 -
Are Target’s store investments enough to turn its experience around?
Feb. 11, 2026 -
Marriott added more than 40 million loyalty members in 2025
Feb. 10, 2026 -
What Lowe’s has learned from the Mylow AI assistant
Feb. 9, 2026 -
Amazon CEO says retailers have upper hand in agentic AI shopping
Feb. 6, 2026 -
Google plans new checkout experience inside AI mode
Feb. 5, 2026