Bryan Wassel
Reporter | LinkedInBryan Wassel is a reporter on CX Dive, which he helped launch in 2023. He specializes in writing about loyalty programs, customer behavior trends, and contact center news across the retail, restaurant and grocery industries. His career has spanned over a decade across publications including Retail TouchPoints, The Food Institute and RetailWire. You can contact him at [email protected] or via LinkedIn.
614 articles by Bryan Wassel
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JetBlue, United deepen loyalty partnership with reciprocal perks
May 14, 2026 -
Amazon puts AI front and center with Alexa for Shopping
May 13, 2026 -
AI referrals make shoppers more likely to either return — or never come back
May 12, 2026 -
Lyft’s loyalty partnerships are driving customer acquisition and frequency
May 11, 2026 -
Greyhound is making the bus an experience ahead of the World Cup
May 11, 2026 -
DoorDash CEO: ‘We have to create the best end-to-end shopping experience’
May 7, 2026 -
Pinterest credits AI personalization for double-digit user growth
May 5, 2026 -
Best Buy adds points to its paid loyalty offerings
May 4, 2026 -
Wayfair is willing to sacrifice margin for CX that will fuel long-term growth
May 1, 2026 -
Chipotle’s loyalty campaign drives nearly 25% increase in daily enrollments
April 30, 2026 -
Starbucks’ loyalty update is driving frequency as membership grows
April 29, 2026 -
Verizon credits better customer relationships for reduced churn
April 28, 2026 -
Can Bed Bath & Beyond’s Bilt partnership simplify its experience?
April 27, 2026 -
The pros and cons of adding AI to first-party experiences
April 27, 2026 -
CX teams are collecting the data, but failing to act on customer intent signals
April 24, 2026 -
Home Depot adds AI phone agents. How could it affect customer support?
April 22, 2026 -
Banks’ CX matters when it comes to stock performance, study finds
April 22, 2026 -
CX leaders agree on the importance of cross-functional work, but few have achieved it
April 20, 2026 -
A look at how Chipotle’s loyalty relaunch could affect customer behavior
April 20, 2026 -
Authenticity builds trust. How can brands maintain it?
April 17, 2026 -
Starbucks lets customers discover drinks, start orders in ChatGPT
April 15, 2026 -
Rent the Runway plans discovery experience revamp to increase conversions
April 14, 2026 -
Many agents plan to leave their current job, but fear of AI isn’t a big factor
April 14, 2026 -
Where points succeed, and fail, in the loyalty program equation
April 13, 2026 -
The future of loyalty is personalized, not universal, perks
April 10, 2026
