Bryan Wassel
ReporterBryan Wassel is a reporter for CX Dive and helped launch the publication in 2023. Prior to joining Industry Dive, Bryan covered the retail and grocery industries for publications including Retail TouchPoints and The Food Institute. He grew up in New Jersey and currently lives in Philadelphia.
512 articles by Bryan Wassel
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Albertsons launches agentic AI shopping assistant
Dec. 4, 2025 -
Macy’s credits store experience with record Q3 NPS
Dec. 3, 2025 -
How AI shaped the Cyber Week experience, for better and for worse
Dec. 2, 2025 -
Unclear discounts put a damper on the Black Friday experience
Dec. 1, 2025 -
Lyft’s agentic AI cuts resolution times, adds 24/7 support
Dec. 1, 2025 -
Amazon Connect launches AI agents capable of autonomous action
Nov. 30, 2025 -
Zoom says its biggest contact center customers want AI
Nov. 25, 2025 -
BJ’s credits convenience for high digital sales growth
Nov. 24, 2025 -
How Amazon, Target and Walmart are approaching AI in customer experience
Nov. 24, 2025 -
Walmart’s incoming CEO sees AI as a ‘strong enabler’ of its experience
Nov. 20, 2025 -
Target updates operations so associates can spend more time with shoppers
Nov. 19, 2025 -
Home Depot benefits from fast delivery and well-stocked shelves
Nov. 18, 2025 -
Consumers will pay more for empathy
Nov. 18, 2025 -
Why Papa Murphy’s rebuilt its loyalty program around a single rule
Nov. 17, 2025 -
Consumers drawn to AI for help with gift-buying research
Nov. 13, 2025 -
Snipes courts Gen Z with a value-focused loyalty program
Nov. 12, 2025 -
Wendy’s CX improvements carve out a bright spot amid weak sales
Nov. 10, 2025 -
Expedia Group AI agents handle more than half of queries, CFO says
Nov. 7, 2025 -
Lyft, United connect their loyalty program perks
Nov. 6, 2025 -
Sonos wants to be at the center of ‘AI personalities’
Nov. 6, 2025 -
Hertz shows wins from customer service investments, names CX chief
Nov. 4, 2025 -
Walmart introduces AI tools for in-store and online holiday shopping
Nov. 3, 2025 -
What do shoppers want from AI this holiday season?
Nov. 3, 2025 -
Amazon expects agentic AI to revolutionize online experiences — eventually
Oct. 31, 2025 -
3 of the spookiest customer experiences
Oct. 30, 2025