Strategy


  • A corner location of a stone-and-glass building with "U.S. Bank" signage is shown as people pass by on the street.
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    Caitlin Mullen/CX Dive
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    3 major banks turn to predictive insights to boost trust

    Bank of America, U.S. Bank and Wells Fargo allow users to analyze estimated spending, scheduled transactions and deposit data.

    By Sept. 18, 2025
  • Three electronic devices featuring Gopuff's updated website.
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    Courtesy of Gopuff
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    Gopuff wants to build on its reliability with a more personalized, transparent website

    The instant delivery company wants to make its site easier to shop without sacrificing speed, according to co-CEO Yakir Gola.

    By Sept. 18, 2025
  • Woman displays an app to rate your experience at a store. Explore the Trendline
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    Hispanolistic via Getty Images
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    Trendline

    Top 5 stories from CX Dive

    The top stories from CX Dive look at customer experience trends, generative AI use cases and the components of a good tech stack.

    By CX Dive staff
  • A group of professionals in a conference room having a meeting, with a video conference screen showing two additional participants on a call.
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    Alamy
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    What department should CX be in? ‘It depends.’

    When deciding where the function should reside, leaders should consider the team's capabilities and responsibilities, CX leadership, the CEO and the organization, Forrester’s Judy Weader said.

    By Sept. 17, 2025
  • People stand in line with a sign directing them where to stand for seeking jobs
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    Scott Olson via Getty Images
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    Consumer confidence falls on dimming outlook for labor market

    “After months of a frozen job market with little hiring outside of healthcare, people now see more industries turning to layoffs,” Navy Federal Credit Union Chief Economist Heather Long said.

    By Jim Tyson • Sept. 16, 2025
  • People pass by a Rent the Runway store.
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    Michael M. Santiago via Getty Images
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    Rent the Runway says its CX efforts are paying off. The financials aren’t as rosy.

    The clothing rental company saw active subscriber growth and NPS improvements, but it reported a net loss of $26.4 million and increased prices for subscriptions.

    By Sept. 16, 2025
  • A rendering of a bagel shop.
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    Courtesy of Einstein Bros. Bagels
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    Einstein Bros. Bagels elevates store template

    The bagel chain is the latest restaurant brand to prioritize warmth and a separation between digital pickup and in-store channels in its store design. 

    By Aneurin Canham-Clyne • Sept. 12, 2025
  • An image of a building with Cracker Barrel branding
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    Courtesy of Cracker Barrel
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    Cracker Barrel halts remodels after logo backlash, lackluster test

    The chain only remodeled four stores before deciding to discontinue its reimage efforts, which drew the ire of loyal customers. 

    By Aneurin Canham-Clyne • Sept. 11, 2025
  • People stand in front of a screen showing flight arrivals and departures.
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    Roberto Schmidt via Getty Images
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    Trump DOT nixes compensation requirement for airline delays and cancellations

    The Trump administration is rolling back Biden-era consumer protections, including those that had yet to take off.

    By Sept. 9, 2025
  • Multi-colored bouquet of flowers
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    JPecha via Getty Images
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    How 1-800-Flowers plans to revitalize its experience, loyalty program

    The gift retailer has fallen behind with regards to customer expectations and technology changes, according to CEO Adolfo Villagomez.

    By Sept. 9, 2025
  • An empty Starbucks redesigned with lots of green and open space.
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    Courtesy of Starbucks
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    An inside look at Starbucks’ coffeehouse redesign

    With 1,000 renovations and new builds set to incorporate warmer colors, more seating and experiential changes, Starbucks may be on its way to physically restoring its coffeehouse-vibe.

    By Aneurin Canham-Clyne • Sept. 8, 2025
  • Front view of a Best Buy store in Milpitas, California, on Feb. 20, 2024.
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    hapabapa via Getty Images
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    Best Buy, Uber Eats partner on same-day delivery, scheduled drop-offs

    Shoppers can use the Uber Eats app to have electronics delivered from over 800 of the retailer’s locations. 

    By Tatiana Walk-Morris • Sept. 5, 2025
  • A person browses an aisle of toys.
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    Spencer Platt via Getty Images
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    Consumer sentiment declines as price sensitivity persists

    Consumers are tightening their purse strings and prioritizing essentials while cutting back on discretionary goods.

    By Sept. 5, 2025
  • A close-up shot of an unrecognizable man browsing for sneakers on his laptop while sitting on his couch.
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    Nazar Rybak via Getty Images
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    How to communicate with customers about tariffs

    An understanding of your customers’ needs and a sound crisis communications plan are key to navigate ever-changing trade policies.

    By Michael Brady • Sept. 4, 2025
  • A person leans over a stack of clothing in an empty store.
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    Michael M. Santiago via Getty Images
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    Macy’s reimagined stores continue to outperform in sales and NPS

    The retailer needs to ensure it delivers a better experience while investing in sales growth and improving the bottom line, according to CEO Tony Spring.

    By Sept. 3, 2025
  • Feet on shoeboxes in a DSW Designer Shoe Warehouse ad
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    Courtesy of DSW Designer Shoe Warehouse
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    How DSW’s new brand platform showcases the fun of in-person shopping

    Created with Crispin, “Let Us Surprise You” celebrates the in-store experience, as the shoe retailer does 70% of its business in person.

    By Chris Kelly • Sept. 3, 2025
  • Customers enter a McDonald's restaurant.
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    Mario Tama / Staff via Getty Images
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    How 3 quick-service restaurants are looking to CX to revive traffic

    Wendy’s is focusing on operations, McDonald’s on loyalty and Taco Bell on digital ordering. How can each approach keep customers coming back?

    By Sept. 2, 2025
  • A customer holds a box in her hands in an aisle of toys at a big box retailer.
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    Scott Olson via Getty Images
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    Consumer confidence dips on anxiety about jobs, income: Conference Board

    The average 12-month expectation for inflation jumped to 6.2% this month from 5.7% in July, the Conference Board found in a consumer survey.

    By Jim Tyson • Aug. 28, 2025
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    Igor Alecsander via Getty Images
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    Most businesses expect CX budgets to match, exceed inflation

    CX teams plan to invest more in technology and team-led initiatives while spending less on third-party service providers, according to Forrester.

    By Michael Brady • Aug. 28, 2025
  • Customers enter a Kohl's store on an elevated walkway.
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    Justin Sullivan / Staff via Getty Images
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    Kohl’s knows it has an ‘inconsistent in-store experience,’ interim CEO says

    The retailer is adjusting its store layouts and reducing restrictions on coupons to create a more enjoyable and dependable shopping experience. 

    By Aug. 27, 2025
  • A consumer browses shirts at a retail store.
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    Brandon Bell via Getty Images
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    3 challenges CX leaders will face for the rest of 2025

    A trade war, rising prices and fresh AI developments are putting CX teams in the hot seat.

    By , Aug. 27, 2025
  • Customers on the checkout line at a Target.
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    Justin Sullivan / Staff via Getty Images
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    Target’s incoming CEO makes consistent experiences a top priority

    The retailer plans to invest $4 billion this year to improve the shopping experience as Michael Fiddelke prepares to take the helm.

    By Aug. 20, 2025
  • An associate stocks a shelf at a Home Depot
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    Brandon Bell / Staff via Getty Images
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    Home Depot focuses on faster deliveries to boost satisfaction

    Dedicated associates and machine learning-driven efficiency improvements helped the retailer achieve its fastest ever delivery speeds during the second quarter, executives said.

    By Aug. 19, 2025
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    sanjeri via Getty Images
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    Deep Dive

    NPS has its flaws — but when is it the right tool for the job?

    The fluidity of customer experiences means a single label or number often doesn't tell the whole story. For CX teams, that requires looking beyond NPS.

    By Aug. 19, 2025
  • A white building with windows on the front with a large sign that says Cava
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    Courtesy of Cava
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    Cava deploys tech to free up workers’ time to connect with guests

    The company is investing in automated food production for digital orders only, as “technology should enhance, not replace the human experience,” CEO Brett Schulman said.

    By Aug. 13, 2025
  • A person walks past a storefront.
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    Spencer Platt via Getty Images
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    Customer dissatisfaction over quality, price and quantity grows

    While the dip in Q2 is minor, the trend of declining satisfaction is significant — and concerning, ACSI’s Forrest Morgeson said. 

    By Aug. 12, 2025