Stitch Fix’s efforts to cultivate active clients pay off

In the third quarter, the company posted higher retention rates and its first active client growth since 2021.

By Daphne Howland • June 12, 2026

Consumers are worried about a recession. How should brands respond?

Consumers are becoming choosier about how they spend their money, creating greater competition among businesses.

By Kristen Doerer • June 12, 2026

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Top 5 stories from CX Dive

The top stories from CX Dive look at customer experience trends, generative AI use cases and the components of a good tech stack.

By CX Dive staff

The World Cup scores companies new subscribers. Retaining them is another problem entirely.

Fans from around the world are signing up for streaming platforms to watch the World Cup. But turning short-term subscribers into loyal customers is no easy feat.

By Kristen Doerer • June 12, 2026

Cracker Barrel reports rising guest metrics, but sales remain on the decline

The restaurant’s Google star rating is up 4% year over year, but the company has yet to return to sales growth after the fall out from a botched rebrand attempt last year.

By Bryan Wassel • June 10, 2026

Sam’s Club’s first CXO to depart

Diana Marshall made Sam’s Club “a lot more customer centric,” GlobalData Retail’s Neil Saunders said.

By Bryan Wassel • June 9, 2026

Connecticut becomes latest state to ban dynamic pricing

The law prohibits retailers from using personally identifiable data to customize prices for shoppers.

By Sam Silverstein • June 9, 2026

McDonald’s to invest in CX tools, worker support for growth plan

The McDonald’s > NEXT plan aims to improve the experience with automated ordering tests, hospitality improvements, and new tools for on-boarding and training.

By Julie Littman • June 3, 2026

Victoria’s Secret rides cohesive brand experiences to strong sales growth

The retailer is digging deeper into the customer journey to optimize its connections, CEO Hillary Super said. In turn, it's winning trust and growing sales.

By Bryan Wassel • June 2, 2026

Consumers feel the economic squeeze, pull back on spending

Write-in survey responses from consumers this month leaned toward pessimism, with two-thirds of consumers cutting back on spending, the Conference Board said.

By Jim Tyson • May 29, 2026

Kohl’s CX changes score minor wins, but the business remains challenged

Improvements to digital friction and in-store consistency helped the retailer narrow its comparable sales loss, but sales growth is elusive.

By Bryan Wassel • May 29, 2026

How Target is putting CX front and center

The retailer wants to revive its store experience by focusing on the store basics, from employee engagement to carts and bathrooms.

By Kristen Doerer • May 29, 2026

Best Buy’s incoming CEO sees customer experience as core to its evolution

Jason Bonfig plans to approach every decision, process and customer interaction by asking how it makes the customer experience better.

By Bryan Wassel • May 28, 2026

Dick’s continues to reap the gains from its experiential stores

Customers continue to spend more time and money at House of Sport locations, and stores are still driving comparable sales growth years after opening, CEO Lauren Hobart said.

By Bryan Wassel • May 27, 2026

How major retailers are investing in their associates to better serve customers

Lowe's is reporting success putting AI companions in the hands of employees, while Walmart and Home Depot are betting specialized positions will better meet customers needs.

By Bryan Wassel • May 27, 2026

What CX leaders need to know about customer journey mapping

The most common failure isn't creating the map. It's what happens after.

By Michael Brady • May 26, 2026

Inside Starbucks’ atmospheric and experiential renovations

At a remodeled Chicago cafe, the proportion of on-premise traffic has doubled as consumers enjoy couches, comfy seating, outlets and warm lighting. 

By Aneurin Canham-Clyne • May 22, 2026

Target’s CX investments lead to 3-year highs in store metrics

The retailer’s first quarter results beat expectations, but there is more to be done before Target has “the most delightful shopping experience in retail,” CEO Michael Fiddelke said. 

By Bryan Wassel • May 20, 2026

Can Target’s small upgrades to carts, bathrooms lead to big wins?

The retailer's efforts to modernize its experience aim to create durable long-term value for a key demographic: busy families.

By Bryan Wassel • May 19, 2026

Shutterstock agrees to pay $35M for subscription practices

The Federal Trade Commission accused the company of misleading consumers for years about its subscriptions and making it difficult to cancel.

By Kristen Doerer • May 15, 2026

Customer satisfaction with US business stagnates, despite billions invested: ACSI

U.S. businesses have poured over $100 billion annually into customer experience since 2013, according to ACSI. Thirteen years later, their satisfaction score is the same.

By Kristen Doerer • May 14, 2026

What CX leaders need to know about Gen Alpha’s influence

Most companies still design customer experience strategies for a single user moving through a linear path, but that model doesn’t reflect how households now make purchasing decisions.

By Ali Furman • Updated May 13, 2026

Wendy’s bets order accuracy and clean stores will revive sales

The chain is prioritizing implementing the customer experience initiatives of its turnaround plan after a 7.8% year-over-year drop in comparable sales.

By Aneurin Canham-Clyne • May 11, 2026

Greyhound is making the bus an experience ahead of the World Cup

Greyhound improved its on-time rates and connections to public transportation, which have boosted its net promoter score in recent years, Flix North America CEO Kai Boysan said.

By Bryan Wassel • May 11, 2026

Uber expands into hotel reservations to build engagement, loyalty

These “innovations are designed to deepen the everyday utility of our services,” CEO Dara Khosrowshahi said.

By Kristen Doerer • May 6, 2026

Duolingo improves free user experience to drive word of mouth referrals

The company made more features available to free users to improve stickiness and drive daily active user growth, CEO Luis von Ahn said.

By Kristen Doerer • May 6, 2026