Loyalty: Page 3
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Want to boost loyalty? Fix your customers’ problems
Solving customer challenges shows that “a brand sees them, hears them and, more importantly, is willing to take action to make their experience better,” one expert said.
By Michael Brady • Aug. 20, 2025 -
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Price lures hotel guests, but CX keeps customers coming back
As more customers shop around, hoteliers need to offer great experiences across channels to keep travelers coming back, Qualtrics says.
By Kristen Doerer • Aug. 18, 2025 -
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Consumer anxiety about the economy is putting loyalty at risk
Higher prices are consumers No. 1 concern, a Wunderkind survey finds. As shoppers become more price conscious, they are more willing to compare options.
By Kristen Doerer • Aug. 15, 2025 -
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How 5 companies in 4 different sectors are tackling loyalty programs
From Fanatics to ASOS, companies are rolling out new perks and testing alternative structures to keep customers engaged as competition grows fierce.
By Kristen Doerer • Aug. 15, 2025 -
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As hotel loyalty programs lose value, could AI come to the rescue?
An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn things around.
By Michele Laufik • Aug. 13, 2025 -
Courtesy of Fanatics
Fanatics goes all in on exclusivity with launch of new loyalty program
Fanatics ONE offers customers increasingly exclusive perks as they climb tiers, such as being put at the front of the line when they contact customer service.
By Bryan Wassel • Aug. 12, 2025 -
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DEI pushback affects LGBTQ+ marketing: Here’s what the numbers say
Inclusive ads impact the purchasing behavior of 77% of LGBTQ+ consumers, according to data from Disqo and Do the Werq.
By Sara Karlovitch • Aug. 12, 2025 -
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McDonald’s loyalty program is making progress, but executives see work ahead
With the vast majority of U.S. consumers already visiting McDonald’s, CEO Chris Kempczinski sees loyalty-driven frequency as the key for sales growth.
By Bryan Wassel • Aug. 6, 2025 -
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Starbucks sees a CX future in its coffeehouse roots. Is that enough?
Though there are signs of improvement, the coffee chain is up against a changed customer base. The standards pioneered during its rise are now table stakes for any coffee vendor.
By Bryan Wassel • Aug. 5, 2025 -
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Wayfair’s curated product program boosts customer satisfaction
“The verified checkmark provides a guidepost for shoppers as they navigate our endless aisle, and the response from customers has been very positive,” CEO Niraj Shah said.
By Kristen Doerer • Aug. 4, 2025 -
Courtesy of Wingstop
Wingstop eyes loyalty program pilot for Q4
The fast casual chain will leverage learnings from 60 million digital customers as part of its upcoming launch to create a differentiated membership program.
By Julie Littman • Aug. 4, 2025 -
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JetBlue boosts customer satisfaction, says financial gains will follow
“We believe that on-time performance and customer satisfaction are leading indicators for improved financial performance and that running a strong operation is essential,” CEO Joanna Geraghty said.
By Kristen Doerer • Aug. 4, 2025 -
Peyton Bigora/CX Dive
Sprouts’ loyalty program commences national rollout
Live at approximately 75 stores and fully implemented across its home state of Arizona, the specialty grocer’s program is on track to reach all stores by the end of October.
By Peyton Bigora • Aug. 1, 2025 -
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JetBlue, United joint loyalty program cleared for takeoff
With approval from the Department of Transportation in hand, the two airlines plan to proceed with its Blue Sky program and roll out customer benefits this fall.
By Kristen Doerer • July 31, 2025 -
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Southwest, after overhauling customer offerings, fails to see a ‘measurable’ impact
The airline's passenger revenue fell, and executives acknowledged its Rapid Rewards loyalty program has not done as well as they would like.
By Kristen Doerer • July 31, 2025 -
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4 takeaways from Starbucks’ customer experience plans
The company is laying the foundations to make Starbucks “once again the gold standard in customer service” and is planning to revamp its loyalty program next year, CEO Brian Niccol said.
By Bryan Wassel • July 30, 2025 -
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Chipotle drives more customers to loyalty program as comparable sales slide
The fast-casual restaurant grew digital loyalty sign-ups 14% year over year, boosted by the launch of its “Summer of Extras” gamified program, CEO Scott Boatwright said.
By Kristen Doerer • July 25, 2025 -
Retrieved from Sun Bum on July 15, 2025
How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community
The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.
By Chris Kelly • July 18, 2025 -
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Value remains a top draw of loyalty programs
Most consumers say they want better discounts, according to a Kobie survey.
By Bryan Wassel • July 18, 2025 -
Courtesy of Albertsons
Albertsons sees digital success, but the channel has yet to turn a profit
CEO Susan Morris views the Albertsons for U program, which saw membership rise 14% year over year, as a valuable source of data for the company.
By Bryan Wassel • July 15, 2025 -
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How Bookshop.org drives customer loyalty on a tight budget
Customers may look to independent alternatives for moral reasons, but turning them into regular shoppers requires a great experience, CEO Andy Hunter told CX Dive.
By Bryan Wassel • July 15, 2025 -
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ASOS launches loyalty program as part of turnaround effort
Base membership perks include early access to product drops and a birthday discount, while higher tiers can access exclusive sales and invitations to in-person events.
By Bryan Wassel • July 10, 2025 -
Scott Olson via Getty Images
Sam’s Club adds more value to its membership with pet perks
Pet-focused benefits can help membership and paid loyalty programs drive shopper frequency, according to Gartner’s Brad Jashinsky.
By Bryan Wassel • July 9, 2025 -
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Consumers shift spending to brands with more value for the price: report
Amid ongoing economic uncertainty, hotels that merely offer low prices could lose out to competitors that are perceived as better quality, more trustworthy or friendly, per Deloitte.
By Noelle Mateer • July 3, 2025 -
Permission granted by Love's Travel Stops & Country Stores
Why c-store customer experience is more important than ever
From friendly workers to helpful technology to a loyalty program that’s worth their time, shoppers increasingly value the personal touch, according to new data from Intouch Insight.
By Jessica Loder • July 2, 2025
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