United is focused on winning brand loyal customers

The airline is investing over $1 billion annually in customer product enhancements across all cabins and classes of service, CEO Scott Kirby said.

By Kristen Doerer • Oct. 16, 2025

Albertsons’ loyalty program continues upward trajectory

Membership in the Albertsons for U loyalty program rose 13% year over year to 48.7 million people.

By Bryan Wassel • Oct. 14, 2025

Cava adds tiers, status matching to rewards program

Consumers who can prove elite status in select loyalty programs at other brands will be able to slot seamlessly into the higher tiers of Cava’s system.

By Aneurin Canham-Clyne • Oct. 14, 2025

Ahead of the holidays, consumer sentiment remains muted

Nearly 1 in 5 consumers are switching retailers — a tactic used mostly by younger generations, according to Wunderkind.

By Kristen Doerer • Oct. 10, 2025

Delta says its ‘relentless focus’ on customer experience pays off

The air line roared into the fourth quarter, reporting $15.2 billion in revenue, led by premium, corporate and loyalty.

By Kristen Doerer • Oct. 9, 2025

Citizens Bank rolls out student hub to increase customer engagement, loyalty

The bank rolled out a resources section on its website geared toward offering holistic, personalized advice and resources for its student customers.

By Kristen Doerer • Oct. 8, 2025

Dunkin’ changes its rewards redemptions, again

A Restaurant Dive analysis of new discount rates shows the coffee chain has largely made it more expensive to redeem items.

By Aneurin Canham-Clyne • Oct. 6, 2025

Loyalty falls globally as tariffs and rising prices pressure consumer pocketbooks

More than one-quarter of U.S. consumers said they can “no longer afford to be loyal” due to tariff-caused price hikes, SAP Emarsys found.

By Kristen Doerer • Oct. 6, 2025

Krystal launches first loyalty program

Consumers will earn 10 points for every dollar spent, as the QSR brand looks to drive frequency and increase check.

By Aneurin Canham-Clyne • Oct. 2, 2025

Jimmy John’s moves to points-based rewards

Switching from a surprise-and-delight program to JJ Rewards could help drive frequency and incentivize the chain’s most loyal guests.

By Aneurin Canham-Clyne • Sept. 30, 2025

When money is tight, how do gyms and salons encourage loyalty?

“Loyalty and growth go hand in hand: When clients feel looked after, they stay, and they bring their friends,” Playlist’s Brian Fields said.

By Kristen Doerer • Sept. 30, 2025

Why leaders and consumers have different ideas about loyalty

Leaders measure loyalty using metrics of control while customers see it in emotional terms, according to PwC’s George Korizis.

By Bryan Wassel • Sept. 29, 2025

Lancôme loyalty members take center stage with revamped website

Lancôme’s designated rewards program portal aims to build deeper relationships with customers and offer them more reasons to come back.

By Kristen Doerer • Sept. 29, 2025

The Children’s Place relaunches its loyalty program to deepen engagement

Every member can redeem points for discounts, with higher-tier customers earning perks like expedited order processing.

By Bryan Wassel • Sept. 26, 2025

Albertsons links grocery savings with travel bookings

The grocer added a feature to its loyalty program that lets people earn cash back when they arrange airfare, hotel stays, car rentals and vacation packages.

By Sam Silverstein • Sept. 25, 2025

Customers are more likely to subscribe when it’s easy to cancel

More than three-quarters of consumers say the ability to pause, swap or meter subscriptions is very or extremely important.

By Kristen Doerer • Sept. 23, 2025

Closing the connection gap: Building loyalty in the experience economy

As expectations rise and satisfaction scores fall, too many organizations are still stuck with disconnected systems that keep teams apart. The result is a widening experience gap between what customers want and what brands deliver.

Sept. 22, 2025

After logo backlash, Cracker Barrel turns to loyalty members for feedback

The restaurant chain’s rewards members can now comment on their experience after every visit through the Front Porch Feedback feature.

By Bryan Wassel • Sept. 18, 2025

Chewy wants to make Chewy+ the top pet membership program

“We see this program in line with an Amazon Prime or Costco membership or Walmart+, with similar benefits and similar returns,” CEO Sumit Singh said.

By Bryan Wassel • Sept. 11, 2025

Consumer sentiment declines as price sensitivity persists

Consumers are tightening their purse strings and prioritizing essentials while cutting back on discretionary goods.

By Kristen Doerer • Sept. 5, 2025

Aldi leans into its fan base to spur on loyalty

The discount grocer is inducting 25 “Super Fans” into the first-ever Aldi Quarter Club, awarding winners with prizes and $1,700 worth of Aldi gift cards. 

By Peyton Bigora • Aug. 27, 2025

Consumers want more control over loyalty program rewards

Giving customers more flexible rewards can drive loyalty by delivering greater personalization and value, EPAM Systems found.

By Michael Brady • Aug. 26, 2025

DoorDash adds loyalty program for partner restaurants

Restaurants can choose from visit-based or spend-based rewards programs, and customers can accrue points across multiple channels, including in-store.

By Julie Littman • Aug. 22, 2025

Chipotle targets Gen Z with college rewards program

The fast casual chain is offering free points, occasional prize drops and faster rewards accrual to loyalty members who validate their college enrollment.

By Aneurin Canham-Clyne • Aug. 20, 2025

Want to boost loyalty? Fix your customers’ problems

Solving customer challenges shows that “a brand sees them, hears them and, more importantly, is willing to take action to make their experience better,” one expert said.

By Michael Brady • Aug. 20, 2025