Strategy: Page 32
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Southwest Airlines to fuel growing customer engagement with loyalty perks
The company has recovered from a tumultuous spate of flight cancellations in late 2023 with a renewed focus on the customer experience.
By Bryan Wassel • Nov. 3, 2023 -
FedEx to integrate customer platforms, expand European rewards program
The logistics giant’s chief customer officer says combining its customer service, marketing and sales platforms will make supply chains more efficient.
By Kristen Doerer • Oct. 30, 2023 -
Explore the Trendline➔
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TrendlineTop 5 stories from CX Dive
The top stories from CX Dive look at customer experience trends, generative AI use cases and the components of a good tech stack.
By CX Dive staff -
Half of largest global firms will report CX metrics, Forrester predicts
Only 5% of large global firms, however, will link customer experience metrics to the company’s financials, the analyst firm said.
By Kristen Doerer • Oct. 25, 2023 -
Frontier names head of customer care as frequent flyer program gets a refresh
CFO James Dempsey moved to a customer-oriented strategy role as the company rethinks reward tiers in pursuit of loyalty.
By Naomi Eide • Oct. 24, 2023 -
Brand loyalty slides as consumers ask for more
Falling brand loyalty isn’t a reason to despair. In fact, it has returned to 2021 levels.
By Kristen Doerer • Oct. 23, 2023 -
How Capital One unlocked enterprise data, self-service workflows
Data democratization depends on organizational realignment as well as tech solutions, according to the company.
By Matt Ashare • Oct. 4, 2023 -
Discover finds tech upskilling model in Chicago customer care hub
The company looks at the Chatham call center and technology hub as a model for site selections, hiring procedures, customer service experience and community development.
By Lindsey Wilkinson • Aug. 11, 2023 -
Where Papa Johns implements AI
The company focuses on improving efficiency while tuning systems when the stakes are high, Papa Johns’ Justin Falciola said.
By Lindsey Wilkinson • Aug. 1, 2023
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