Strategy: Page 31


  • A family walks down a Walmart aisle.
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    Courtesy of Walmart
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    Walmart adds sensory-friendly hours to all stores

    What started as a Saturday morning pilot during the back-to-school season has become a permanent daily feature across the retailer’s fleet.

    By Tatiana Walk-Morris • Nov. 9, 2023
  • A view of PXG golf clubs at the PXG x Nick Jonas at TRENDYGOLF USA event held Nov. 17, 2022 in El Segundo, California.
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    Jon Kopaloff via Getty Images
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    What PXG learned from measuring customer satisfaction

    For every point increase in satisfaction at Parsons Xtreme Golf, there was an increase in the odds of a customer making a purchase.

    By Rosalyn Page • Nov. 7, 2023
  • Trendline

    Top 5 stories from CX Dive

    The top stories from CX Dive look at customer experience trends, generative AI use cases and the components of a good tech stack.

    By CX Dive staff
  • A photo composite of a storefront with an image of live chat on a cellphone and a person shopping for products.
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    Photo illustration: Shaun Lucas/Industry Dive; Getty Images 

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    Deep Dive

    6 CX trends to boost ROI and retain customers

    The recognition that customer experience is essential to business performance has led to its boom. Across industries, companies are investing in solutions to enhance customer interactions and increase brand loyalty.

    By , Nov. 6, 2023
  • Southwest Airlines airplane taxies from a gate at Baltimore Washington International Thurgood Marshall Airport on October 11, 2021
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    Kevin Dietsch / Staff via Getty Images
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    Southwest Airlines to fuel growing customer engagement with loyalty perks

    The company has recovered from a tumultuous spate of flight cancellations in late 2023 with a renewed focus on the customer experience.

    By Nov. 3, 2023
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    Spencer Platt via Getty Images
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    FedEx to integrate customer platforms, expand European rewards program

    The logistics giant’s chief customer officer says combining its customer service, marketing and sales platforms will make supply chains more efficient.

    By Oct. 30, 2023
  • People wait in line to purchase new Apple iPhone 15 models.
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    Getty Images
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    Half of largest global firms will report CX metrics, Forrester predicts

    Only 5% of large global firms, however, will link customer experience metrics to the company’s financials, the analyst firm said.

    By Oct. 25, 2023
  • A plane on the tarmac of an airport.
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    Jeff Swensen / Stringer via Getty Images
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    Frontier names head of customer care as frequent flyer program gets a refresh

    CFO James Dempsey moved to a customer-oriented strategy role as the company rethinks reward tiers in pursuit of loyalty.

    By Oct. 24, 2023
  • Shot of a empty aisle in a supermarket.
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    Getty Images
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    Brand loyalty slides as consumers ask for more

    Falling brand loyalty isn’t a reason to despair. In fact, it has returned to 2021 levels.

    By Oct. 23, 2023
  • The logo for consumer lending firm Capital One Financial Corp is seen on its headquarters on January 20, 2023 in McLean, Virginia.
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    Win McNamee / Staff via Getty Images
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    How Capital One unlocked enterprise data, self-service workflows

    Data democratization depends on organizational realignment as well as tech solutions, according to the company.

    By Matt Ashare • Oct. 4, 2023
  • Exterior front rendering of Discover Financial Services' Chatham Customer Care Center in Chicago, Illinois.
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    Permission granted by Discover
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    Discover finds tech upskilling model in Chicago customer care hub

    The company looks at the Chatham call center and technology hub as a model for site selections, hiring procedures, customer service experience and community development.

    By Lindsey Wilkinson • Aug. 11, 2023
  • A Papa Johns' employee cuts pizza after preparing it.
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    Courtesy of Papa Johns
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    Where Papa Johns implements AI

    The company focuses on improving efficiency while tuning systems when the stakes are high, Papa Johns’ Justin Falciola said. 

    By Lindsey Wilkinson • Aug. 1, 2023