Loyalty
-
Permission granted by OpenTable
OpenTable relaunches loyalty program
Diners unlock Gold status after completing six reservations during a 12-month period, gaining access to six-months free of Uber One and priority status for last-minute reservations.
By Julie Littman • Oct. 29, 2025 -
Joe Raedle via Getty Images
JetBlue grows satisfaction as CX strategy shows signs of success
Though the airline has yet to return to profitability since the launch of its JetForward turnaround plan, the carrier has seen improvements to NPS.
By Kristen Doerer • Oct. 29, 2025 -
Justin Sullivan via Getty Images
American courts customers with premium experiences
While main cabin revenue has faltered in recent quarters, premium revenue has grown, and American Airlines is eager to meet the rising demand.
By Kristen Doerer • Oct. 27, 2025 -
Mario Tama via Getty Images
Lyft adds free loyalty program to its subscription lineup
The rideshare company has found success with fee-based programs like Lyft Pink but sought to introduce a program without additional costs, CEO David Risher said.
By Bryan Wassel • Oct. 24, 2025 -
"Misterwives - The Scrapbook Tour / Columbus, OH - LC Pavilion" by Kristopher Perez is licensed under CC BY 2.0
Wyndham debuts subscription program in latest loyalty play
The $95 per year Wyndham Rewards Insider platform offers cost savings “across nearly every aspect of travel,” including entertainment, via a new collaboration with Ticketmaster.
By Jenna Graber • Oct. 23, 2025 -
Courtesy of Cava
Cava ties gaming culture to loyalty rewards with Clix collaboration
A partnership with the pro Fortnite player centers on a Cava Pass Challenge that looks to drive more people to the chain’s newly revamped loyalty program.
By Peter Adams • Oct. 21, 2025 -
Courtesy of Bilt
Bilt partners with Gopuff, lets members earn or redeem points with delivery orders
The rental property loyalty program’s newest partner joins a slate of existing ones, including Amazon, United Airlines and Hilton.
By Bryan Wassel • Oct. 20, 2025 -
Courtesy of Philz Coffee
Philz Coffee launches points-based loyalty program
Fresh off its acquisition by Freeman Spogli, the coffee brand is adding a new system meant to reward frequency and deepen consumer connections.
By Aneurin Canham-Clyne • Oct. 17, 2025 -
Getty Images
FanDuel rolls out a casino loyalty program
Members in the second tier and higher earn a portion of their net loss, the difference between what they won and lost with real money wagers, in the form of bonus casino credit.
By Bryan Wassel • Oct. 17, 2025 -
Scott Olson via Getty Images
United is focused on winning brand loyal customers
The airline is investing over $1 billion annually in customer product enhancements across all cabins and classes of service, CEO Scott Kirby said.
By Kristen Doerer • Oct. 16, 2025 -
Ethan Miller / Staff via Getty Images
Albertsons’ loyalty program continues upward trajectory
Membership in the Albertsons for U loyalty program rose 13% year over year to 48.7 million people.
By Bryan Wassel • Oct. 14, 2025 -
Mario Tama via Getty Images
Cava adds tiers, status matching to rewards program
Consumers who can prove elite status in select loyalty programs at other brands will be able to slot seamlessly into the higher tiers of Cava’s system.
By Aneurin Canham-Clyne • Oct. 14, 2025 -
Joe Raedle via Getty Images
Ahead of the holidays, consumer sentiment remains muted
Nearly 1 in 5 consumers are switching retailers — a tactic used mostly by younger generations, according to Wunderkind.
By Kristen Doerer • Oct. 10, 2025 -
Andrew Harnik via Getty Images
Delta says its ‘relentless focus’ on customer experience pays off
The air line roared into the fourth quarter, reporting $15.2 billion in revenue, led by premium, corporate and loyalty.
By Kristen Doerer • Oct. 9, 2025 -
Alamy
Citizens Bank rolls out student hub to increase customer engagement, loyalty
The bank rolled out a resources section on its website geared toward offering holistic, personalized advice and resources for its student customers.
By Kristen Doerer • Oct. 8, 2025 -
Courtesy of Dunkin'
Dunkin’ changes its rewards redemptions, again
A Restaurant Dive analysis of new discount rates shows the coffee chain has largely made it more expensive to redeem items.
By Aneurin Canham-Clyne • Oct. 6, 2025 -
Brandon Bell via Getty Images
Loyalty falls globally as tariffs and rising prices pressure consumer pocketbooks
More than one-quarter of U.S. consumers said they can “no longer afford to be loyal” due to tariff-caused price hikes, SAP Emarsys found.
By Kristen Doerer • Oct. 6, 2025 -
Permission granted by Krystal
Krystal launches first loyalty program
Consumers will earn 10 points for every dollar spent, as the QSR brand looks to drive frequency and increase check.
By Aneurin Canham-Clyne • Oct. 2, 2025 -
Courtesy of Jimmy John's
Jimmy John’s moves to points-based rewards
Switching from a surprise-and-delight program to JJ Rewards could help drive frequency and incentivize the chain’s most loyal guests.
By Aneurin Canham-Clyne • Sept. 30, 2025 -
Spencer Platt via Getty Images
When money is tight, how do gyms and salons encourage loyalty?
“Loyalty and growth go hand in hand: When clients feel looked after, they stay, and they bring their friends,” Playlist’s Brian Fields said.
By Kristen Doerer • Sept. 30, 2025 -
Getty Images
Why leaders and consumers have different ideas about loyalty
Leaders measure loyalty using metrics of control while customers see it in emotional terms, according to PwC’s George Korizis.
By Bryan Wassel • Sept. 29, 2025 -
Caroline McCredie via Getty Images
Lancôme loyalty members take center stage with revamped website
Lancôme’s designated rewards program portal aims to build deeper relationships with customers and offer them more reasons to come back.
By Kristen Doerer • Sept. 29, 2025 -
Permission granted by The Children's Place
The Children’s Place relaunches its loyalty program to deepen engagement
Every member can redeem points for discounts, with higher-tier customers earning perks like expedited order processing.
By Bryan Wassel • Sept. 26, 2025 -
Courtesy of Albertsons
Albertsons links grocery savings with travel bookings
The grocer added a feature to its loyalty program that lets people earn cash back when they arrange airfare, hotel stays, car rentals and vacation packages.
By Sam Silverstein • Sept. 25, 2025 -
Getty Images
Customers are more likely to subscribe when it’s easy to cancel
More than three-quarters of consumers say the ability to pause, swap or meter subscriptions is very or extremely important.
By Kristen Doerer • Sept. 23, 2025
