Strategy


  • The exterior of the Veterans Affairs Hospital in New York City.
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    Spencer Platt/Getty Images via Getty Images
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    Trump appoints chief veterans experience officer

    Lynda Davis is returning to a role she held during the first Trump administration.

    By Jan. 22, 2025
  • A sign hangs above an entranceway to a Capital One Café on February 19, 2024, in Miami, Florida.
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    Joe Raedle / Staff via Getty Images
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    Capital One outage spans days, hits thousands

    Third-party vendor FIS blamed a local power loss and hardware failure for the issue, which Bank of Oklahoma said affected more than two dozen financial institutions.

    By Dan Ennis • Jan. 22, 2025
  • A person opens a package and reads a note. Explore the Trendline
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    blackCAT via Getty Images
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    Trendline

    Loyalty

    In this Trendline, CX Dive explores where and how leaders are encouraging customer loyalty.

    By CX Dive staff
  • Reflective image of Citibank branch exterior facade, located in Manhattan, NYC.
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    GCShutter via Getty Images
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    Citi pushes for simplified banking, digital innovation

    The company is striving to simplify banking as it undergoes a restructuring.

    By Jan. 21, 2025
  • Outside corner view of a Guess store, with a white facade, palm trees lining the street, and crowds of shoppers milling about.
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    Jason Koerner via Getty Images
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    How retailers are approaching customer experience in 2025

    Retailers at this year’s NRF Big Show showcased how they are putting customer data to use for personalization and loyalty.

    By Jan. 20, 2025
  • A person walks by a Bank of America branch location
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    Spencer Platt / Staff via Getty Images
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    Bank of America credits CX, digital capabilities for account growth

    The bank added 213,000 net new consumer checking accounts in the fourth quarter, marking six consecutive years of quarterly growth.

    By Jan. 17, 2025
  • Pedestrians pass by a Wells Fargo bank branch.
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    Michael M. Santiago via Getty Images
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    Wells Fargo eyes customer engagement initiatives, growth

    The bank laid out digital enhancements to its mobile app and plans to generate growth as regulatory burdens lift.

    By Jan. 17, 2025
  • The outside of an Ulta Beauty location.
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    jetcityimage via Getty Images
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    Ulta Beauty has big plans for its personalization efforts in 2025

    The company’s strategy includes putting a customer-centric lens on operations and investing in methods that can drive customer lifetime value.

    By Jan. 15, 2025
  • Sephora storefront.
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    Daphne Howland/CX Dive
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    Sephora to redesign entire North American store fleet

    The changes aim to create a shopping experience that showcases the company’s current assortment and allows for store adjustments in the future.

    By Kaarin Moore • Updated Jan. 15, 2025
  • An image of a building with a sign that says "Sweetgreen."
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    Courtesy of Sweetgreen
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    Sweetgreen CTO shares the chain’s data-focused approach to CX

    CTO Wouleta Ayele discussed why she designs experiences by working backwards from an ideal outcome at the National Retail Federation’s Big Show conference.

    By Jan. 15, 2025
  • People sit in a coffee shop.
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    Adam Gray via Getty Images
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    Starbucks reverses open-door policy as it pursues coffeehouse environment

    Under the new policy, customers will have to make a purchase if they want to hang out in Starbucks coffee shops or use its bathrooms.

    By Jan. 14, 2025
  • Sonos sound gear.
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    Charley Gallay via Getty Images
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    Sonos CEO out as company cleans up botched app release

    Departing CEO Patrick Spence took ownership for the issues with the Sonos app in past earnings calls, saying his "push for speed backfired."

    By Jan. 13, 2025
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    How TikTok Shop is changing the way brands reach customers

    As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

    By Xanayra Marin-Lopez • Jan. 13, 2025
  • A woman checks in for her Delta flight at a kiosk.
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    Brandon Bell via Getty Images
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    Delta touts loyalty program, premium services in revenue gains

    The airline boosted its bottom line by courting customers seeking upscale experiences.

    By Jan. 10, 2025
  • A stressed, frustrated woman uses her laptop.
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    Brothers91 via Getty Images
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    How cyber incidents impact consumer trust

    Despite an increase in cyber incidents, breaches had less impact on consumer trust in 2024, a Vercara survey found.

    By Jan. 10, 2025
  • federal regulation rules
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    Tasos Katopodis via Getty Images
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    Biden signs into law Government Service Delivery Improvement Act

    The legislation to improve government service delivery gained bipartisan support, with both Republicans and Democrats celebrating its passage Tuesday.

    By Jan. 8, 2025
  • An employee assists a customer at The Home Depot store.
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    Brandon Bell via Getty Images
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    5 customer experience trends to watch in 2025

    Falling loyalty, isolated customer experience practices and score obsession will shape the year ahead.

    By , Jan. 8, 2025
  • A Starbucks worker pours a beverage into a cup meant to represent a customer's personal drinkware.
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    Courtesy of Starbucks
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    Starbucks’ turnaround plan will be ‘no quick fix,’ analysts say

    The chain wants to improve customer experience by making its stores more welcoming and speeding up service. But will the changes come fast enough?

    By Michael Brady • Jan. 7, 2025
  • Stefon Diggs for Domino's Emergency Pizza campaign
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    Courtesy of Domino's Pizza
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    Q&A

    Domino’s CMO on how Emergency Pizzas meet consumers where they are

    Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

    By Chris Kelly • Jan. 3, 2025
  • a row of Delta planes on an airport tarmac
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    Andrew Harnik via Getty Images
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    Delta Air Lines delivers on punctuality, report finds

    The airline is the most on-time carrier for the fourth year running, a Cirium report found.

    By Jan. 2, 2025
  • an older worker speaks with a younger worker during a meeting
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    g-stockstudio via Getty Images
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    How CIOs encourage tech adoption across generations

    Boomers and Gen Z face different challenges adopting workplace tools, but collaborative training can bridge the gap, CIOs say.

    By Suman Bhattacharyya • Jan. 2, 2025
  • A woman presents her business plan in front of colleagues
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    pixdeluxe via Getty Images
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    How to create a customer experience journey map

    Customer journey mapping is a powerful tool for businesses to understand and improve customer experience, but omnichannel interactions pose challenges.

    By Rosalyn Page • Updated Jan. 2, 2025
  • The exterior of the FTC headquarters.
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    Neal McNeil via Getty Images
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    FTC excludes restaurants from junk fee rule

    In another regulatory victory for restaurants, the Federal Trade Commission backtracked on including restaurant fees in its price transparency rule.

    By Aneurin Canham-Clyne • Dec. 20, 2024
  • The outside of a LongHorn Steakhouse.
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    Scott Olson / Staff via Getty Images
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    Darden Restaurants begins POS rollout as it pursues speedier service

    The new point-of-sale system will help the company speed up orders and improve its data capabilities at nine restaurant brands, executives said.

    By Dec. 19, 2024
  • Person holds a phone that shows Buy with Prime and PayPal.
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    Courtesy of Amazon
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    What Amazon is doing to fight fake reviews

    Reviews are a cornerstone of Amazon’s business, so it is battling bogus customer reviews with strict policies, proactive detection and enforcement action.

    By Updated Dec. 19, 2024
  • A person displays their open wallet and cards
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    Joe Raedle / Staff via Getty Images
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    CFPB swats at retail credit cards

    The federal agency warned companies issuing credit cards about illegal tactics, specifically calling out promotions that turn into “bait-and-switch” offers.

    By Lynne Marek • Dec. 19, 2024