Strategy


  • The outside of a Lowe's store
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    Spencer Platt/Getty Images via Getty Images
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    Lowe’s digital CX lifts online sales

    Strong online sales growth was a bright spot in the second quarter, as elevated fuel prices and broader economic certainty put pressure on discretionary DIY demand.

    By Aug. 20, 2026
  • A Target storefront exterior
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    Dani James/CX Dive
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    At Target, consistency is the theme of the year

    The retailer is emphasizing reliability via product availability and store experiences as back-to-school shopping season commences.

    By Aug. 19, 2026
  • Trendline

    Top 5 stories from CX Dive

    The top stories from CX Dive look at customer experience trends, generative AI use cases and the components of a good tech stack.

    By CX Dive staff
  • A daytime image of a building with beige bricks and a Tropical Smoothie Cafe sign.
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    Permission granted by Tropical Smoothie Cafe
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    Why Tropical Smoothie Cafe’s CFO champions CX

    Experience improvements encourage “guests to come back more often, spend more often and recommend us to others,” CFO Chris Sasser said.

    By Aug. 19, 2026
  • A customer pushes a cart through a Home Depot's aisles.
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    Scott Olson / Staff via Getty Images
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    Home Depot leans into fast delivery as part of its interconnected experience

    Home Depot depot’s store investments are driving improved customer satisfaction and stronger sales while creating the foundation to reduce delivery times, executives said.

    By Aug. 18, 2026
  • A man sits in front of a computer with a hand on his head.
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    Getty Images
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    Customer complaints are at a record high

    Consumers see higher prices and reduced customer support in a time of record corporate profits, and it’s weighing on their satisfaction, ACSI finds.

    By Aug. 14, 2026
  • People walk in front of a Coach outlet store.
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    Laurel Deppen/CX Dive
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    Tapestry leverages customer insights to court Gen Z in Coach stores

    “One of the things we know is that Gen Z love being in the real world, and I want our stores to be as engaging as the product,” Coach CEO Todd Kahn said.

    By Aug. 13, 2026
  • An image ofa brick Cava storefront
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    Courtesy of Cava
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    Cava credits CX investments for solid quarter amid quick-service restaurant traffic pullback

    Cava’s emphasis on its in-restaurant experience and revamped loyalty program helped it drive solid results despite the industrywide impact of a cyclosporiasis outbreak.

    By Aug. 13, 2026
  • Travelers check in at the airport.
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    Justin Sullivan via Getty Images
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    American Airlines elevates chief customer officer to leadership team

    Heather Garboden's role is expanding to include reservations, contact centers, service recovery and catering, as the airline announced a series of leadership changes.

    By Aug. 12, 2026
  • The buttons of the app Duolingo, surrounded by Dictionary, Vocabulary, Facebook on an iPhone screen.
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    stockcam via Getty Images
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    Duolingo’s user retention hits all-time high as app boosts stickiness

    The language learning app company expects higher daily average users to produce higher revenue, but it’s playing the long game.

    By Aug. 11, 2026
  • A view of a Wendy's restaurant on May 12, 2021 in Pinole, California.
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    Justin Sullivan via Getty Images
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    Wendy’s new CEO pushes for experience consistency as part of turnaround

    The company hasn't "consistently delivered the experience customers expect from Wendy's," CEO Bob Wright said. To fix that problem, he is looking at operations.

    By Aug. 10, 2026
  • An iamge of a stoneworked building with a white logo that says Olive Garden. A woman wearing a white shirt and red bandana is at the door about to enter the restaurant.
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    Scott Olson via Getty Images
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    Loyalty lessons learned from Olive Garden’s pasta pass

    Exclusive promotions and loyalty rewards can keep customers engaged. But Olive Garden will need to execute on experience to engender brand loyalty, experts say.

    By Aug. 10, 2026
  • Building Exterior with Marriott sign
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    Justin Sullivan via Getty Images
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    CX takes a backseat during mergers and acquisitions. Customers notice.

    Customers should experience the benefits of the merger — not the complexity behind it, experts say.

    By Michael Brady • Aug. 6, 2026
  • A close up of a woman's hand touching a Sonos speaker.
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    Courtesy of Sonos
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    How Sonos is using customer listening to improve products

    “We brought customers into the process through in-home research, beta programs and public previews, and their feedback shaped every iteration,” CEO Thomas Conrad said on an earnings call.

    By Aug. 4, 2026
  • Close-up of electronic shelf labels in a refrigerated case displaying “SALE” prices for Lifeway kefir, including “Organic Peach Lowfat Kefir,” with pricing shown as “REG 6.99,” “SALE 5.54,” and “WITH PRIME 4.99,” and blurred dairy containers behind.
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    Catherine Douglas Moran/CX Dive
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    What grocers need to know about the pushback against dynamic pricing

    Retailers are facing uncertainty as states block them from using consumer data to set individualized prices and the FTC directs attention to the issue.

    By Sam Silverstein • July 31, 2026
  • People mingle in front of a JetBlue logo.
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    Kevin Dietsch via Getty Images
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    JetBlue revamps fare class as it looks to bolster revenue

    The carrier is launching a new first-class domestic seat, joining other airlines expanding premium experience offerings to meet demand and boost revenue.

    By July 30, 2026
  • A close-up shot of an older person holding a mobile phone.
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    Getty Images
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    Can T-Mobile and Verizon win on the strength of customer experience?

    Customer service can be a competitive differentiator, but the companies need to be careful about taking CX metrics as a forecast for future growth.

    By July 28, 2026
  • A man rolls his suitcase through an airport terminal.
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    Justin Sullivan via Getty Images
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    Southwest hits milestone with its rewards program

    More than a year after drastic changes to its offerings, Southwest says its strong engagement proves customers met them with open arms. Revenue is following.

    By July 24, 2026
  • The entrance of a Moe's Casa Mexicana restaurant.
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    Courtesy of GoToFoods
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    How one company is using music to shape its experience abroad

    No matter where Moe’s Southwest Grill opens a location, music is how it brings the brand to life, GoToFoods’ Brittany Metcalfe said.

    By July 23, 2026
  • airlines antitrust Alaska Air Group
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    Stephen Brashear via Getty Images
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    Alaska Air sees NPS fly high following service system rollout

    The single passenger service system streamlines booking, check‑in, loyalty programs, airport operations and employee support, further integrating Hawaiian Airlines.

    By July 22, 2026
  • People and tourist walking by the colorful electronic sign of Bank of America in Times Square.
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    Getty Images
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    How Bank of America’s rewards program courts Gen Z

    The bank’s redesigned loyalty program, which made it easier to become a member, added more than 3 million customers in the seven weeks since launch.

    By July 21, 2026
  • A cheering crowd of fans stands at the rope at a golf course.
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    Getty Images
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    Most PGA Tour fans attend one event per year. How does the brand win that experience?

    It’s vital to close the loop with every customer who reaches out, the PGA Tour’s Zach Carlson said. “Don't even listen for feedback if you're not going to do anything about it.” 

    By July 20, 2026
  • A close-up view of students holding cellphones while at school.
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    Getty Images
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    Social platforms draw consumers in, but conversions falter

    Social media has become the No. 1 channel for consumers globally to find new products, ESW found. But trust in those checkout experiences remain elusive, creating a fragmented customer journey.

    By July 17, 2026
  • A happy contact center agent
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    Getty Images
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    How the right contact center culture can drive measurable ROI

    When agents feel like they have a career, not just a job, attrition drops — and lower turnover is a clear source of ROI, Morgan & Morgan’s Angie Flury said.

    By Updated July 17, 2026
  • buy now pay later BNPL consumers prices
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    Getty Images
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    Consumer spending is strong, but sentiment is low. What does that mean for CX?

    “For CX professionals, the real risk here is complacency,” Watermark Consulting’s Jon Picoult said. “If you believe the spending and sentiment data, it points to a fragile state of affairs.”

    By July 15, 2026
  • Children look at food options on a buffet.
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    Getty Images
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    Hotel guest satisfaction rises as travel dollars go further

    Guests feel they are receiving more value, with higher quality food and beverage offerings and room improvements, a JD Power annual index study found.

    By Jenna Graber • July 15, 2026