When Michael Fiddelke took on the role of Target CEO in February, the retailer hit the ground running with its customer experience efforts.

In the spring, the retailer provided training across its workforce to improve associates’ engagement of customers. Ahead of its latest earnings report, it highlighted its new cart design meant to make in-store shopping easier for busy families. 

And last week, the retailer reported first quarter earnings results and some investments showed signs of success. Target reached a three-year high for its net promoter scores and customer satisfaction, according to EVP and COO Lisa Roath. 

But Target’s leadership isn’t satisfied. 

“The majority of the work remains in front of us, and we have significant opportunities ahead to further strengthen our relationship with busy families in service of becoming the most delightful shopping experience in retail,” Fiddelke said on the earnings call. 

The retailer’s efforts are multipronged. Target is training and evaluating employees on customer engagement, making small upgrades to all-too-often ignored aspects of shopping for outsized impact, and focusing on returning the store to its former experiential glory. 

Here are five stories about Target’s CX efforts: