Intuit customers spending more as it improves experiences across brands

Dive Brief:

Intuit’s improved end-to-end experiences across its brands boosted revenue during tax season, executives said on a Q3 2026 earnings call for the period ending April 30.
By making it easy to switch from one brand’s platform to another, Intuit drove a 54% increase in customers who began their filing experience on Credit Karma before moving to TurboTax. Credit Karma members with simple tax situations could have up to 80% of their taxes done before they transitioned to the TurboTax platform, according to CEO and President Sasan Goodarzi.
This "flywheel effect" on its consumer platform boosts consumer spend. Average revenue per user is roughly 30% higher among customers using both TurboTax and Credit Karma in comparison to those who are only customers of TurboTax. “As a result, we expect to deliver 26% revenue growth across our consumer money portfolio this year,” Goodarzi said on the earnings call.

Dive Insight:

Intuit has invested heavily in AI to make tax filing easier, but it hasn’t gotten rid of human expertise. Instead, its strategy is to be “an AI-driven expert platform,” powered by a combination of proprietary data, domain-specific AI platform capabilities and AI-powered human expertise.

“We delivered strong overall results this quarter with Q3 revenue growing 10% as we made significant progress executing on our AI-driven expert platform strategy,” Goodarzi said.

Intuit reported total revenue growth of $8.6 billion for the quarter, according to an earnings release. Intuit’s consumer platform grew 8% year over year, with TurboTax revenue increasing 7% year over year to $4.4 billion.

Its AI-driven expert strategy engenders trust and improves sales, Goodarzi said.

“Ultimately, customers buy confidence, not code, which is why they spend at least seven times more on accounting and tax experts than on software alone,” he said.

Case in point is its TurboTax Live product, which connects customers to human tax experts to aid or file their taxes. Intuit expects its TurboTax Live customers to grow 38% this year, with new customers up 29%. With such growth, the company expects TurboTax Live revenue to represent over half of TurboTax revenue this year.