Strategy: Page 26


  • Shoppers pass by on a street in Sydney, Australia
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    Roni Bintang / Stringer via Getty Images
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    CX leaders struggle to link metrics to business objectives

    CX leaders who fail to connect their initiatives to company goals risk seeing their programs slashed, experts told CX Dive.

    By April 4, 2024
  • Albertsons store
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    Courtesy of Albertsons
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    Albertsons streamlines loyalty program

    The grocer is simplifying the way shoppers can accumulate points and offering new ways for them to redeem.

    By Jeff Wells • April 4, 2024
  • Trendline

    Top 5 stories from CX Dive

    The top stories from CX Dive look at customer experience trends, generative AI use cases and the components of a good tech stack.

    By CX Dive staff
  • A team leader displays data on a screen during a group meeting
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    As CXOs enter the C-suite, their work turns to brand-vision alignment

    Whether or not a single role owns CX, customer centricity needs to be led from the top, experts told CX Dive.

    By Rosalyn Page • April 3, 2024
  • A customer uses an ATM at a Chase bank.
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    Justin Sullivan via Getty Images
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    Customer trust in banks sees significant drop, JD Power finds

    A growing rate of customers say they’re likely to change their primary banks in the next year.

    By April 2, 2024
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    Back to CX basics: What customer experience leaders need to know

    Leaders need to nail the basics of a great customer experience, including choosing the right technology and leaning on frontline employees for insight.

    By Updated May 10, 2024
  • A man walks with an umbrella in front of AT&T logo.
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    Ronald Martinez via Getty Images
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    AT&T credited customers affected by its widespread outage $5. Was it enough?

    The telecom company’s response to a widespread service outage in February provided a look at its CX playbook.

    By S.L. Fuller • April 1, 2024
  • People wait in line with baggage at the Delta Airlines check-in counter.
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    David Dee Delgado via Getty Images
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    Delta raises bag fees as air carriers push rising industry costs to consumers

    As customers feel the pinch of travel costs, Delta joins American, United and others in raising bag fees.

    By April 1, 2024
  • Director of Consumer Financial Protection Bureau Rohit Chopra speaking in front of a desk.
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    Alex Wong via Getty Images
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    CFPB targets ‘bait-and-switch’ card reward programs

    Major credit card providers saddle rewards programs with fees and interest, burdening consumers who carry balances, CFPB Director Rohit Chopra said.

    By James Pothen • March 29, 2024
  • Mobile shopping.
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    Retrieved from Piqsels.
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    Digital engagement fell as retail customers moved to mobile, study finds

    Smaller screens have led to shallower sessions and fewer purchases, Contentsquare's research of 25 billion sessions shows.

    By March 29, 2024
  • Amazon' fulfillment center located in Liberty, MO.
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    Permission granted by Amazon
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    Amazon says it removed over 7M fake goods in 2023

    Customer trust is difficult to earn and easy to lose, an Amazon executive said, making it crucial to curtail counterfeits.

    By Tatiana Walk-Morris • March 29, 2024
  • People blurred walking through a shopping mall forum with escalators in the background.
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    Getty Images
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    How 7 companies are boosting brand loyalty

    From Target to Swarovski, brands are stepping up efforts to engage customers, rethinking loyalty and rewards programs or finding new ways to apply feedback.

    By March 28, 2024
  • A customer enters The North Face store.
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    Getty Images
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    Good CX beats out price for customer loyalty, survey finds

    Four in 5 customers choose a better customer experience over cheaper pricing, according to a report from A Closer Look.

    By March 28, 2024
  • A Bed Bath & Beyond sign against a blue sky with puffy white clouds.
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    Daphne Howland/CX Dive
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    Beyond Inc. names chief customer officer, relaunches Overstock.com

    Carlisha Robinson was promoted to the role, as the company also announced the launch of Overstock.com this week.

    By Nate Delesline III • March 27, 2024
  • A view from below of the CVS sign on the center of a building, with a vertical blue HealthHub sign to its right.
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    Mario Tama via Getty Images
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    Inside CVS Health’s push to transform customer experience

    The transformation, led by Deloitte Digital, focused on increasing customer feedback to identify pervasive issues and closing the loop on customer inquiries.

    By March 27, 2024
  • Person works in an office with an orange wall behind depicting a view of the Hubspot logo
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    Courtesy of HubSpot
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    Customer success enters the limelight as an answer to SaaS market woes

    Businesses are charging customer success teams with driving revenue and growth, but they must do more with less as budgets remain stagnant.

    By S.L. Fuller • March 27, 2024
  • Outside storefront image of The Home Depot
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    Courtesy of The Home Depot
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    Back to CX basics: Why employee experience matters, too

    Frontline workers shape customer experiences with a brand every day, making them an invaluable source of insight.

    By March 26, 2024
  • A passenger checks-in for their flight at an airport kiosk.
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    Brandon Bell via Getty Images
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    Department of Transportation to review privacy practices of US airlines

    The review will look at how the largest 10 airlines collect, handle, maintain and use customers’ personal data.

    By March 25, 2024
  • A customer prepares a box for a return
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    Getty Images
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    Return policies sway customer behavior: survey

    Store customers return less than online shoppers, and some rules are boosting in-store returns of online orders, according to the ICSC.

    By Tatiana Walk-Morris • March 25, 2024
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    Sponsored by Stellar Elements

    What about CX white space: Rethinking gaps as opportunities

    CX gaps aren’t just puzzles for the elite to figure out. They’re more like open secrets waiting for anyone to take action.

    March 25, 2024
  • A pedestrian walks past a Citibank branch on November 15, 2023 in Chicago, Illinois.
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    Scott Olson via Getty Images
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    Consumers are satisfied with banks, American Bankers Association survey finds

    The trade association presented its survey findings as evidence that the Consumer Financial Protection Bureau’s proposed regulations are unnecessary.

    By March 22, 2024
  • New logo display above produce wall at Manassa, Virginia, Sprouts Farmers Market
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    Peyton Bigora/CX Dive
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    Sprouts loyalty program looks to significantly boost first-party data collection

    Set to pilot this summer, the specialty grocer’s loyalty program will operate on a points-based system and offer better insights into shopper behavior.

    By Peyton Bigora • March 22, 2024
  • Rear view personal perspective of diverse executive team video conferencing with male CEO and discussing data.
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    Back to CX basics: How to speak the language of the C-suite

    Customer experience leaders are positioned to bring their fellow executives on board through the use of smart metrics and strong storytelling.

    By March 20, 2024
  • Customers make purchases at a T. J. Maxx store.
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    Scott Olson via Getty Images
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    Companies aren’t fulfilling customer service promises, employees say

    Customer expectations grew during the pandemic, but companies aren’t adequately staffing workplaces to keep pace, according to Gallup analysis.

    By March 19, 2024
  • Consumer Financial Protection Bureau Director Rohit Chopra standing at a podium on stage.
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    Lynne Marek/CX Dive
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    CFPB warns of ‘dangers’ on standards for open banking

    “We know dangers exist when more powerful players weaponize industry standards,” Consumer Financial Protection Bureau Director Rohit Chopra said in advance of finalizing an open banking rule later this year.

    By Lynne Marek • March 19, 2024
  • Bud Light sits on a store shelf.
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    Joe Raedle via Getty Images
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    Anheuser-Busch thanks BEES platform for customer satisfaction boost

    The beverage company’s business-to-business e-commerce platform grew its net promoter score as well as its bottom line.

    By March 19, 2024