Strategy: Page 28


  • A frustrated woman looks at her mobile phone.
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    Are businesses listening to what customers don’t say?

    CX leaders need to pay attention to the "silent signals" from unhappy customers who don’t raise their hands to voice their complaints.

    By Michael Hinshaw • Feb. 22, 2024
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    Gartner expects the EU to mandate ‘right to talk to a human’ by 2028

    Customer service leaders investing heavily in AI solutions would do well to keep a human in the loop, Gartner advises.

    By Feb. 20, 2024
  • Trendline

    Top 5 stories from CX Dive

    The top stories from CX Dive look at customer experience trends, generative AI use cases and the components of a good tech stack.

    By CX Dive staff
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    Travel loyalty program providers fall short

    A new study from arrivia reveals a divide between what customers want and what businesses assume.

    By Feb. 20, 2024
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    Buy now, pay later popularity rises among ‘financially fragile’ consumers

    About 60% of that group has used buy now, pay later services five or more times in the past year, compared to just over 20% of financially stable consumers, the New York Fed said.

    By Caitlin Mullen • Feb. 16, 2024
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    Justin Sullivan via Getty Images
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    Burger King, Popeyes lean into kiosks, remodels to spur speedy service

    Parent company Restaurant Brands International is focusing on improving speed and convenience as drivers of customer satisfaction.

    By Feb. 15, 2024
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    Peer-to-peer payment platforms have a trust problem, AARP says

    “When it comes to addressing instances of financial exploitation, consumers are less likely to trust P2P platforms than banks and credit unions,” an AARP survey reported.

    By Tatiana Walk-Morris • Feb. 15, 2024
  • A customer walks into a FedEx store on December 21, 2022 in Houston, Texas.
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    Brandon Bell via Getty Images
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    Consumers seek in-store returns and no-label shipping, FedEx study finds

    Most consumers think returns have become easier in recent years, according to FedEx. People have also grown accustomed to convenient return options.

    By Feb. 14, 2024
  • A stressed, frustrated woman uses her laptop.
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    Slow websites are frustrating visitors, causing dips in engagement

    JavaScript errors were to blame for the increasing rate of frustrating digital experiences, according to a new Contentsquare study.

    By Feb. 14, 2024
  • A boyfriend surprises his girlfriend with a Valentine's Day present, making her smile.
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    This Valentine’s Day, give the CX gift that matters: personalization

    As the rate of returned Valentine’s Day gifts increase, some retailers are looking to improve personalized offers to make sure customers get the right gift.

    By Feb. 14, 2024
  • Woman online shopping on smart phone.
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    Search refinement tools increase consumer spending, satisfaction

    When one of the largest e-commerce platforms in China rolled out a picture-text refinement search tool, it became a win-win for the company and its customers.

    By Feb. 12, 2024
  • A worker lifts a filled bowl out of a test version of Hyphen and Chipotle's automated digital makeline.
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    Courtesy of Chipotle
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    Chipotle combines automation, training to spur speedy service

    The restaurant is banking on loyalty improvements, automation and improved store management to ensure fast and accurate service.

    By Feb. 9, 2024
  • JPMorgan Chase sign in front of building in street level view.
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    Chris Hondros via Getty Images
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    JPMorgan banks on branch expansion to build customer relationships

    JPMorgan plans on opening 500 branches in the next three years that will feature a consultation area for customers to have private conversations.

    By Rajashree Chakravarty • Feb. 9, 2024
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    CXOs struggle to identify appropriate metrics, demonstrate ROI

    Chief experience officers need to demonstrate measurable progress to get the buy-in from executive leadership, according to Deloitte Digital’s CXO.

    By Feb. 8, 2024
  • The Internal Revenue Service sign in capital letters on a tan building on a sunny day.
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    Inside the IRS’ journey to allow taxpayers to file for free

    In designing the free tax filing product, the IRS focused on ease of user experience as well as scalability.

    By Feb. 8, 2024
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    Customer service leaders to prioritize customer journey analytics in 2024

    As customer journey analytics become more affordable and accessible, more leaders are investing in the service.

    By Feb. 7, 2024
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    David Ramos via Getty Images
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    Verizon’s first-ever customer experience officer aims to simplify plan shopping

    Brian Higgins will oversee the telecommunication provider’s new CX organization, which has an initial goal of simplifying Verizon’s myPlan service.

    By Feb. 6, 2024
  • Southwest Airlines' redesigned cabin features deep blues and new seats with electronic device holders.
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    Courtesy of Southwest Airlines
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    Southwest redesigns cabins, seats for CX refresh

    The airline’s latest customer experience initiatives bring deep blue tones and sky blue accents to its cabin and adjustable headrests to its seats.

    By Feb. 5, 2024
  • A hand holds a smartphone with Sweetgreen's loyalty program on the screen
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    Permission granted by Sweetgreen
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    Sweetgreen adds annual loyalty subscription for $100

    Enrollment in the company’s rewards program was up 25% during the back half of 2023, and an annual option could further accelerate membership growth.

    By Aneurin Canham-Clyne • Feb. 5, 2024
  • A picture of Kellanova's North America portfolio products, which includes Nutri Grain and Eggo.
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    Courtesy of Kellanova
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    Why Kellanova turned to customer-provided data to bolster personalization

    Companies like Kellanova are turning to zero-party and first-party data to deeply understand and engage their customers as privacy standards change. 

    By Rosalyn Page • Feb. 5, 2024
  • Close-up of a person using a self checkout machine.
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    Aisles Abroad: How grocers overseas are innovating checkout experiences

    From paying with smiles to personalized pricing for scan-and-go, here’s how grocers outside the U.S. are offering different ways to shop and pay. 

    By Catherine Douglas Moran • Feb. 2, 2024
  • A frustrated man talks on the phone with customer service while looking at his laptop.
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    Bad experiences are costing businesses $3.7 trillion

    Half of consumers said they would reduce or stop spending at a business after a bad experience, according to new research from Qualtrics XM Institute.

    By Feb. 1, 2024
  • Close-up on a man rating his experience at a restaurant using an app on a cell phone.
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    Where CX is headed in 2024

    CX Dive gathered stories that detail the trends and challenges for CX leaders in the year ahead.

    By Jan. 31, 2024
  • A man uses his business' customer relationship management system on a laptop.
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    What makes for a good CX tech stack in 2024?

    Each company has different tech needs, but here are some guiding principles to create the optimal tech stack.

    By Jan. 31, 2024
  • A person in a car accepts a curbside Starbucks order at Target
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    Permission granted by Target
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    What makes or breaks grocery e-commerce experiences

    Shoppers turn to e-commerce for convenience and efficiency. Grocers that delivered on those promises — Target, Walmart, and Albertsons — rose to the top of a new Ipsos survey.  

    By Jan. 30, 2024
  • Whole Foods' Manhattan West meat cutting department
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    Courtesy of Rachel Malish
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    On Special: How grocers are beefing up in-store experience with meat counters

    With fresh meat sales outpacing processed meats, offering a full-service counter could give grocers an edge and draw in more customers. 

    By Peyton Bigora • Jan. 30, 2024