Fresh Thyme revamps loyalty program with new points system

The Midwestern specialty grocer will give shoppers 10 points per dollar spent and perks like early access to weekly deals and sneak peeks at new products.

By Catherine Douglas Moran • May 5, 2026

Best Buy adds points to its paid loyalty offerings

The retailer’s loyalty program has traditionally focused on immediate benefits, and the addition of points could add another layer to its value proposition.

By Bryan Wassel • May 4, 2026

Wayfair is willing to sacrifice margin for CX that will fuel long-term growth

Wayfair Rewards can get customers to up their annual spend beyond the current average of $600, CEO Niraj Shah said. “The loyalty program is meant to bend that curve.”

By Bryan Wassel • May 1, 2026

Taco Bell grows loyalty and digital sales

“It's because the loyalty program is resonating with consumers, and it's helping people to engage with the brand more and more frequently,” Yum Brands CEO Christopher Turner said.

By Kristen Doerer • May 1, 2026

Chipotle’s loyalty campaign drives nearly 25% increase in daily enrollments

The company supported the loyalty relaunch with an in-restaurant campaign to make enrollment easier while driving customer engagement, CEO Scott Boatwright said.

By Bryan Wassel • April 30, 2026

Sprouts’ Achilles’ heel is affordability. Can its new loyalty program mend that?

The specialty grocer is looking to its newly launched Sprouts Rewards to improve its value messaging, but sources say the payoff may take a while.

By Peyton Bigora • April 30, 2026

Starbucks’ loyalty update is driving frequency as membership grows

Starbucks Rewards is no longer “a coupon book,” CEO Brian Niccol said. “We had to stop doing all that discounting. This needed to be about engagement.”

By Bryan Wassel • April 29, 2026

JetBlue touts loyalty gains as it takes a hit from fuel prices

JetBlue’s loyalty programs and premium experiences were bright spots in an otherwise disappointing quarter and amid questions of the carrier’s financial solvency.

By Kristen Doerer • April 28, 2026

Food Lion pulls back the curtain on its loyalty program

With over 1 million active and engaged customers in its MVP program, the Ahold Delhaize banner is dialing up personalization and looking to reward in-store and online shoppers.

By Catherine Douglas Moran , Peyton Bigora • April 28, 2026

Southwest customers still love the airline, CEO says

“The transformation is working,” Bob Jordan said. “Customers love the product, and it is transforming our financial results.”

By Kristen Doerer • April 28, 2026

Can Bed Bath & Beyond’s Bilt partnership simplify its experience?

The partnership could offer the retailer a way to make its complex collection of brands more coherent, but it falls on Bed Bath & Beyond to do the heavy lifting.

By Bryan Wassel • April 27, 2026

American Airlines boosts loyalty enrollments 25%

The carrier’s redesigned in-app loyalty experience and the introduction of free Wi-Fi encouraged AAdvantage sign-ups, according to CEO Robert Isom.

By Kristen Doerer • April 23, 2026

Diners are becoming less loyal: Tillster

Leading brands in the restaurant sector could face greater competition from c-stores and grocery chains.

By Aneurin Canham-Clyne • April 23, 2026

United CEO: Customer devotion offsets qualms about rising costs

The airline's “decade-long strategy to build a great brand loyal airline that is obsessively focused on making travel easier and better for all customers is the winning strategy,” Scott Kirby said.

By Kristen Doerer • April 23, 2026

Pizza Hut shifts loyalty program toward experience and exclusivity

The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.

By Aneurin Canham-Clyne • April 22, 2026

Alaska Air relies on loyalty, premium to weather jet fuel prices

Loyalty and related revenue increased 10% year over year, and active membership in Atmos increased 13% year over year. 

By Kristen Doerer • April 21, 2026

Why The Fresh Market revamped its loyalty program after just 4 years

The grocer’s refreshed rewards program and first native app are part of an effort to extend its in-store guest hospitality to its digital touch points, its chief marketing officer said.

By Catherine Douglas Moran • April 20, 2026

A look at how Chipotle’s loyalty relaunch could affect customer behavior

Value is a major component of the loyalty revamp, and the approach could drive in-restaurant traffic and help the company win over less frequent customers.

By Bryan Wassel • April 20, 2026

Southwest to strengthen loyalty program, digital experience with fresh leadership

Nandika Suri is charged with expanding loyalty membership and deepening engagement, while Sabrina Callahan will pursue a seamless, customer-centric digital experience.

By Kristen Doerer • April 16, 2026

Marriott Bonvoy, Visa team up on FIFA World Cup loyalty campaign

As sports tourism surges, the pair will offer exclusive access to matches and other experiential rewards to Marriott loyalty members who also have Visa cards.

By Jenna Graber • April 16, 2026

Chipotle overhauls rewards system

More free items, greater redemption flexibility and an in-store campaign to boost enrollment could help the fast casual giant grow its rewards base.

By Aneurin Canham-Clyne • April 13, 2026

Where points succeed, and fail, in the loyalty program equation

Points can provide reasons for customers to engage with a business while offering the company levers it can pull to adjust consumer behavior.

By Bryan Wassel • April 13, 2026

Why points-based loyalty programs aren’t cutting it anymore

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge consumers from one-time visitors to lifetime fans, Paytronix says.

By Aneurin Canham-Clyne • April 9, 2026

AT&T customers will be able to skip the line on Fanatics’ loyalty tiers

AT&T customers can join the loyalty program at a higher tier, and the wireless carrier will become an official partner of Fanatics’ annual fan festival.

By Bryan Wassel • April 8, 2026

PNC adds rewards program

Perks include enhanced credit card rewards, cash rewards on some lending services and higher savings rates, the Pittsburgh-based super-regional said.

By Caitlin Mullen • April 8, 2026