Loyalty
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Joe Raedle / Staff via Getty Images
Papa Johns plans CX upgrades following corporate cuts
The pizza chain will enhance its app with an AI-powered food ordering agent in the coming quarter, CEO Todd Penegor said.
By Bryan Wassel • Feb. 26, 2026 -
Daphne Howland/CX Dive
Will Gap’s new loyalty program meet the moment?
Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.
By Daphne Howland • Feb. 25, 2026 -
Permission granted by Raley's
Raley’s newest loyalty initiative automatically delivers discounts
The new program benefit applies discounts at checkout when shoppers enter their phone number, saving them from clipping coupons.
By Peyton Bigora • Feb. 25, 2026 -
Scott Olson via Getty Images
United Airlines changes loyalty program with ‘carrot, stick’ approach
MileagePlus members who don’t carry a United credit card will earn fewer miles, but the airline will reward credit card loyalty members with more miles and more discounts.
By Kristen Doerer • Feb. 25, 2026 -
Brandon Bell via Getty Images
Domino’s loyalty program fuels carryout growth
“We stated before that our objectives with the loyalty program was definitely to cater much more to the carryout customer and also to attract light users,” CEO Russell Weiner said.
By Bryan Wassel • Feb. 23, 2026 -
Courtesy of Subway
Subway updates Sub Club loyalty program shortly after relaunch
On April 1, the company will allow members to earn a $2 reward for every 400 points accumulated, but it is removing its free footlong offer.
By Julie Littman • Feb. 23, 2026 -
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Loyal customers think brands place more value on new shoppers, survey finds
Customers want brands to recognize them as loyal customers, and they’re looking for more than discounts or rewards, according to EY’s Patricia Camden.
By Bryan Wassel • Feb. 20, 2026 -
Courtesy of Bank of America
Bank of America rolls out tiered, no-fee rewards program
Despite the success of its current rewards program, Bank of America saw an opportunity to modernize the program and expand its reach to all its customers.
By Kristen Doerer • Feb. 18, 2026 -
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Wakefern overhauls legacy loyalty system
The East Coast grocery co-op is working with Eagle Eye to provide flexibility in how its banners provide points and rewards to loyalty members.
By Catherine Douglas Moran • Feb. 18, 2026 -
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Stagnating US customer satisfaction is a ‘warning sign’
“We're seeing more customers feeling like they don't really have a choice,” the ACSI’s Forrest Morgeson said.
By Kristen Doerer • Feb. 18, 2026 -
Kelly Sullivan via Getty Images
Lyft CEO: ‘Customer obsession is what drives our profitable growth’
The company retained a record number of riders in the quarter, and active riders grew 18% year over year.
By Kristen Doerer • Feb. 13, 2026 -
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McDonald’s positions loyalty app at the center of its tech ambitions
Active loyalty members are the “single most important digital metric” for McDonald’s, EVP and CFO Ian Borden said.
By Bryan Wassel • Feb. 13, 2026 -
Getty Images
This Valentine’s Day, look at your brand’s red flags and green flags
What engenders love for a company, and what breaks a customer-brand relationship?
By Kristen Doerer • Feb. 13, 2026 -
Courtesy of RaceTrac
RaceTrac joins wave of loyalty updates
The retailer is revamping its existing tiered rewards setup through a partnership with AI-powered loyalty solutions company Capillary Technologies.
By Jessica Loder • Feb. 10, 2026 -
Getty Images
Customers reward ‘relevance, not repetition’
Just over half of consumers say they have switched to a competitor because they’ve been bombarded with too many messages, according to an Optimove survey.
By Kristen Doerer • Feb. 10, 2026 -
Courtesy of Lowe's
Lowe’s adds kids workshops to its loyalty program
The home improvement retailer is building out its MyLowe’s Rewards program with “great member-only moments,” SVP of Digital Commerce Joe Cano said.
By Bryan Wassel • Feb. 5, 2026 -
Courtesy of Chipotle/Photograph by Media Wisdom Photography Ltd
Chipotle plans to relaunch its loyalty program in the spring, CEO says
The updated loyalty program will target in-restaurant customers and remove friction from the checkout experience, CEO Scott Boatwright said.
By Bryan Wassel • Feb. 4, 2026 -
Courtesy of Just Salad
Just Salad launches ‘instant gratification’ rewards system
While many restaurant chains are shifting to points-based programs, the salad brand is leaning into gamified mystery rewards on every order above $12.
By Aneurin Canham-Clyne • Feb. 3, 2026 -
Kevin Dietsch via Getty Images
Southwest expects loyalty program benefits from switch to assigned seating
The airline completed its shift from open to assigned seating Tuesday, which creates the opportunity to offer loyalty members extra benefits, such as choosing a seat or checking bags for free.
By Bryan Wassel • Jan. 29, 2026 -
Courtesy of Starbucks
Starbucks Rewards moves to a tiered structure
The chain is not changing the core points-for-dollar mechanism behind its Rewards system, but some consumers will earn points more quickly.
By Aneurin Canham-Clyne • Jan. 29, 2026 -
Courtesy of Weigel's
3 c-stores pushing the envelope in loyalty innovation
Gas N’ Wash, Weigel’s and 7-Eleven are taking the traditional tools of a loyalty program and creating something bigger.
By Jessica Loder • Jan. 28, 2026 -
Justin Sullivan via Getty Images
Panera pilots points-based rewards program
The fast-casual chain will test its latest iteration of MyPanera at 216 cafes across various markets, with a plan for a nationwide rollout later this year.
By Julie Littman • Jan. 23, 2026 -
Scott Olson via Getty Images
United reports record monthly NPS in November despite flight disruptions
The high NPS score despite industrywide turbulence following the government shutdown “is a testament to our customer focus,” President Brett Hart said during an earnings call.
By Bryan Wassel • Jan. 21, 2026 -
Bryan Wassel/CX Dive
Why 2 companies build loyalty as quickly as possible
Customers don’t just expect basic personalization, but tailored experiences from the moment they arrive, leaders from Fabletics and Sweetwater Sound said at NRF.
By Bryan Wassel • Jan. 15, 2026 -
Courtesy of 7-Eleven
Customers want flexible commitment, value from subscriptions
Nearly 2 in 5 consumers prefer pausing over canceling, “proof that control and choice keep subscribers loyal,” Recurly found.
By Kristen Doerer • Jan. 15, 2026
