Loyalty
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Retrieved from PR Newswire.
Aldi leans into its fan base to spur on loyalty
The discount grocer is inducting 25 “Super Fans” into the first-ever Aldi Quarter Club, awarding winners with prizes and $1,700 worth of Aldi gift cards.
By Peyton Bigora • Aug. 27, 2025 -
FG Trade via Getty Images
Consumers want more control over loyalty program rewards
Giving customers more flexible rewards can drive loyalty by delivering greater personalization and value, EPAM Systems found.
By Michael Brady • Aug. 26, 2025 -
Permission granted by DoorDash
DoorDash adds loyalty program for partner restaurants
Restaurants can choose from visit-based or spend-based rewards programs, and customers can accrue points across multiple channels, including in-store.
By Julie Littman • Aug. 22, 2025 -
Courtesy of Chipotle
Chipotle targets Gen Z with college rewards program
The fast casual chain is offering free points, occasional prize drops and faster rewards accrual to loyalty members who validate their college enrollment.
By Aneurin Canham-Clyne • Aug. 20, 2025 -
Jacob Wackerhausen via Getty Images
Want to boost loyalty? Fix your customers’ problems
Solving customer challenges shows that “a brand sees them, hears them and, more importantly, is willing to take action to make their experience better,” one expert said.
By Michael Brady • Aug. 20, 2025 -
Hispanolistic via Getty Images
Price lures hotel guests, but CX keeps customers coming back
As more customers shop around, hoteliers need to offer great experiences across channels to keep travelers coming back, Qualtrics says.
By Kristen Doerer • Aug. 18, 2025 -
Joe Raedle via Getty Images
Consumer anxiety about the economy is putting loyalty at risk
Higher prices are consumers No. 1 concern, a Wunderkind survey finds. As shoppers become more price conscious, they are more willing to compare options.
By Kristen Doerer • Aug. 15, 2025 -
Gonzalo Marroquin via Getty Images
How 5 companies in 4 different sectors are tackling loyalty programs
From Fanatics to ASOS, companies are rolling out new perks and testing alternative structures to keep customers engaged as competition grows fierce.
By Kristen Doerer • Aug. 15, 2025 -
Hispanolistic via Getty via Getty Images
As hotel loyalty programs lose value, could AI come to the rescue?
An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn things around.
By Michele Laufik • Aug. 13, 2025 -
Courtesy of Fanatics
Fanatics goes all in on exclusivity with launch of new loyalty program
Fanatics ONE offers customers increasingly exclusive perks as they climb tiers, such as being put at the front of the line when they contact customer service.
By Bryan Wassel • Aug. 12, 2025 -
jacoblund via Getty Images
DEI pushback affects LGBTQ+ marketing: Here’s what the numbers say
Inclusive ads impact the purchasing behavior of 77% of LGBTQ+ consumers, according to data from Disqo and Do the Werq.
By Sara Karlovitch • Aug. 12, 2025 -
Mario Tama via Getty Images
McDonald’s loyalty program is making progress, but executives see work ahead
With the vast majority of U.S. consumers already visiting McDonald’s, CEO Chris Kempczinski sees loyalty-driven frequency as the key for sales growth.
By Bryan Wassel • Aug. 6, 2025 -
Scott Olson / Staff via Getty Images
Starbucks sees a CX future in its coffeehouse roots. Is that enough?
Though there are signs of improvement, the coffee chain is up against a changed customer base. The standards pioneered during its rise are now table stakes for any coffee vendor.
By Bryan Wassel • Aug. 5, 2025 -
Scott Olson via Getty Images
Wayfair’s curated product program boosts customer satisfaction
“The verified checkmark provides a guidepost for shoppers as they navigate our endless aisle, and the response from customers has been very positive,” CEO Niraj Shah said.
By Kristen Doerer • Aug. 4, 2025 -
Courtesy of Wingstop
Wingstop eyes loyalty program pilot for Q4
The fast casual chain will leverage learnings from 60 million digital customers as part of its upcoming launch to create a differentiated membership program.
By Julie Littman • Aug. 4, 2025 -
Roman Tiraspolsky via Getty Images
JetBlue boosts customer satisfaction, says financial gains will follow
“We believe that on-time performance and customer satisfaction are leading indicators for improved financial performance and that running a strong operation is essential,” CEO Joanna Geraghty said.
By Kristen Doerer • Aug. 4, 2025 -
Peyton Bigora/CX Dive
Sprouts’ loyalty program commences national rollout
Live at approximately 75 stores and fully implemented across its home state of Arizona, the specialty grocer’s program is on track to reach all stores by the end of October.
By Peyton Bigora • Aug. 1, 2025 -
Bruce Bennett via Getty Images
JetBlue, United joint loyalty program cleared for takeoff
With approval from the Department of Transportation in hand, the two airlines plan to proceed with its Blue Sky program and roll out customer benefits this fall.
By Kristen Doerer • July 31, 2025 -
Scott Olson via Getty Images
Southwest, after overhauling customer offerings, fails to see a ‘measurable’ impact
The airline's passenger revenue fell, and executives acknowledged its Rapid Rewards loyalty program has not done as well as they would like.
By Kristen Doerer • July 31, 2025 -
Spencer Platt via Getty Images
4 takeaways from Starbucks’ customer experience plans
The company is laying the foundations to make Starbucks “once again the gold standard in customer service” and is planning to revamp its loyalty program next year, CEO Brian Niccol said.
By Bryan Wassel • July 30, 2025 -
Justin Sullivan via Getty Images
Chipotle drives more customers to loyalty program as comparable sales slide
The fast-casual restaurant grew digital loyalty sign-ups 14% year over year, boosted by the launch of its “Summer of Extras” gamified program, CEO Scott Boatwright said.
By Kristen Doerer • July 25, 2025 -
Retrieved from Sun Bum on July 15, 2025
How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community
The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.
By Chris Kelly • July 18, 2025 -
LeoPatrizi via Getty Images
Value remains a top draw of loyalty programs
Most consumers say they want better discounts, according to a Kobie survey.
By Bryan Wassel • July 18, 2025 -
Courtesy of Albertsons
Albertsons sees digital success, but the channel has yet to turn a profit
CEO Susan Morris views the Albertsons for U program, which saw membership rise 14% year over year, as a valuable source of data for the company.
By Bryan Wassel • July 15, 2025 -
Igor Suka via Getty Images
How Bookshop.org drives customer loyalty on a tight budget
Customers may look to independent alternatives for moral reasons, but turning them into regular shoppers requires a great experience, CEO Andy Hunter told CX Dive.
By Bryan Wassel • July 15, 2025
