7 Brew looks to supercharge growth with new app, loyalty system

The new app could provide a boost to the rapidly growing coffee brand by driving sales and raising the quality and volume of consumer data it collects.

By Aneurin Canham-Clyne • Aug. 7, 2026

Booking Holdings’ connected trip strategy boosts loyalty

The parent company of Booking.com, Agoda and Priceline wants travelers to book multiple travel verticals with the company for the same trip.

By Kristen Doerer • Aug. 5, 2026

Hilton CMO on what it takes to earn loyalty

Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising landscape.

By Chris Kelly • Aug. 5, 2026

Restaurant gimmicks can drive initial interest but miss on long-term loyalty

Canned phrases, scripted songs and choreographed dance routines aim to boost brand consistency and memorability but risk alienating customers and employees, experts say.

By Michael Brady • Aug. 4, 2026

Taco Bell credits its loyalty program for digital sales growth

The restaurant chain will roll out a redesigned app in the third quarter to capitalize on its strong customer-brand relationships and accelerate digital sales.

By Kristen Doerer • Aug. 3, 2026

Circle K redesigns loyalty program with visit-based model

The updated Inner Circle platform looks to simplify Circle K’s loyalty experience.

By Brett Dworski • Aug. 3, 2026

Chipotle’s efforts to engage customers with rewards in-restaurant pay off

“While food quality and generous portions bring guests through our doors, it's the experience we deliver that keeps them coming back,” CEO Scott Boatwright said.

By Kristen Doerer • July 30, 2026

Starbucks’ experience refinements are ‘turning engagement into rituals,’ CEO says

According to CEO Brian Niccol, better customer service and a revamped loyalty program are building trust with customers and making the brand more visible.

By Bryan Wassel • Updated July 31, 2026

If loyalty programs are so important, why doesn’t Trader Joe’s have one?

The brand has the highest loyalty among U.S. grocers because loyalty is a strategy, not just a program, experts say.

By Michael Brady • July 28, 2026

Starbucks, Delta simplify the terms of their loyalty partnership

Starting Aug. 5, members will earn one mile per dollar spent at Starbucks. Will this move the needle with customers?

By Bryan Wassel • July 27, 2026

Southwest hits milestone with its rewards program

More than a year after drastic changes to its offerings, Southwest says its strong engagement proves customers met them with open arms. Revenue is following.

By Kristen Doerer • July 24, 2026

Verizon continues to fight churn with CX investments

“We've been investing in every part of that end-to-end customer journey, from the in-store experience to our digital channels, to our billing, to our customer service,” CEO Dan Schulman said.

By Bryan Wassel • July 24, 2026

T-Mobile’s NPS is a strength, but customer acquisition slows

The company’s NPS of 46 is a “record high” for a major wireless carrier, CEO Srini Gopalan said. However, it is grappling with slower postpaid net account additions.

By Bryan Wassel • July 23, 2026

Alaska Air sees NPS fly high following service system rollout

The single passenger service system streamlines booking, check‑in, loyalty programs, airport operations and employee support, further integrating Hawaiian Airlines.

By Kristen Doerer • July 22, 2026

How Bank of America’s rewards program courts Gen Z

The bank’s redesigned loyalty program, which made it easier to become a member, added more than 3 million customers in the seven weeks since launch.

By Kristen Doerer • July 21, 2026

Data transparency is a tool to win back customer loyalty

Three in five consumers say they are more loyal to brands that clearly explain their privacy practices, a Sogolytics survey found.

By Bryan Wassel • July 21, 2026

Financial perks are the top draw of travel loyalty, but they don’t create stickiness

Successful loyalty models back up their discount-focused program with a combination of experience and convenience that is hard for other brands to replicate.

By Bryan Wassel • July 17, 2026

United Airlines CEO: ‘Brand loyalty wins’

Amid rising fuel prices, United is staying focused on serving its customers and proving the resilience of its brand loyalty strategy, CEO Scott Kirby said.

By Kristen Doerer • July 16, 2026

Consumers say rewards matter, but many aren’t actually using them

In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ shopping behavior.

By Bryan Wassel • July 15, 2026

Delta’s simplified rebooking, AI assistant boost NPS

The airline's loyalty program and premium offerings produced strong financial results, while investments in CX reinforced its competitive advantage, executives said.

By Bryan Wassel • July 10, 2026

OpenTable introduces hard-to-book tables to its loyalty program

The restaurant-reservation service company’s new experiential benefit may help it move beyond transactional benefits.

By Bryan Wassel • Updated July 10, 2026

Loyalty programs are powerful drivers of repeat visits amid economic uncertainty

More than half of shoppers say they are more likely to sign up for a program during economic uncertainty, LoyaltyLion found. 

By Kristen Doerer • July 8, 2026

Home Depot adds 7-Eleven, Jimmy John’s as pro loyalty partners

Every quarter the retailer will refresh its pro loyalty partnership offers, which span four lifestyle and business categories.

By Bryan Wassel • July 7, 2026

Dick’s adds paid loyalty tier for $99 a year

Benefits for ScoreCard+ members include $100 in rewards each year in increments of $25 per quarter.

By Cara Salpini • July 2, 2026

Why United Airlines is teaming up with Lyft on loyalty

The partnership demonstrates a key aspect of successful collaborations: Both sides get something specific from the deal, and neither has to worry about the other stealing its customers.

By Michael Brady • July 2, 2026