Loyalty

  • A close up of a person holding a phone featuring rewards points and the ability to redeem them.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Loyalty members seek rewards of all sizes

    Rewards that don’t feel valuable or are too hard to earn are loyalty programs’ biggest shortcomings, an Arrivia survey found.

    By • Nov. 13, 2026
  • mcdonalds signage against a blue sky
    Image attribution tooltip
    Kevin Frayer via Getty Images
    Image attribution tooltip

    McDonald’s connects loyalty program with Uber

    The fast food chain’s integrations with Uber build on the restaurant’s plans to expand its loyalty program to build more frequency with members.

    By • Nov. 9, 2026
  • A view of a Taco Bell restaurant on February 06, 2025 in Dublin, California.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Taco Bell’s loyalty program helped the brand recover from Cyclospora outbreak

    Loyalty members returned to Taco Bell twice as quickly as non-loyalty customers following a foodborne illness scare this summer, parent company Yum Brands CEO Chris Turner said.

    By • Nov. 3, 2026
  • The exterior of a Marriott hotel.
    Image attribution tooltip
    Joe Raedle / Staff via Getty Images
    Image attribution tooltip

    Marriott focuses on AI, loyalty as tech enhances experiences

    AI is changing how travelers discover travel options, while the Marriott Bonvoy loyalty program deepens the brand’s relationships with guests, CEO Anthony Capuano said.

    By • Nov. 2, 2026
  • A photograph of a brick building with a red sign and white letters that says Chipotle.
    Image attribution tooltip
    Spencer Platt via Getty Images
    Image attribution tooltip

    Chipotle Rewards drives a record share of loyalty sales

    Membership reached more than 24 million customers, and they accounted for one-third of the restaurant chain’s sales in the third quarter of 2026, CEO Scott Boatwright said. 

    By • Oct. 29, 2026
  • The exterior of Nespresso store.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Why Nespresso brought its loyalty program back from dormancy

    The coffee brand rebuilt its 2000s-era loyalty program for the modern day with an emphasis on community and personalization, Nespresso North America CEO Jean-Christophe Jaunin said.

    By • Oct. 29, 2026
  • People with luggage enter an airport below a Frontier sign.
    Image attribution tooltip
    Scott Olson via Getty Images
    Image attribution tooltip

    Frontier grows loyalty program revenue 37%

    The airline reported record revenue, but still widened its net loss due to rising fuel prices. It’s now looking to loyalty and premium experiences for sustainable growth. 

    By • Oct. 28, 2026
  • A Dollar General sign and brick storefront on a cloudy day with the company's signature black on yellow logo
    Image attribution tooltip
    Permission granted by Dollar General
    Image attribution tooltip

    Dollar General sued by FTC over ‘deceptive pricing practices’

    The agency, along with 20 states, allege that customers are charged more at the register than prices displayed on tags and in ads.

    By Dani James , Cara Salpini • Oct. 28, 2026
  • Albertsons store
    Image attribution tooltip
    Courtesy of Albertsons
    Image attribution tooltip

    Albertsons launches new subscription program

    Albertsons for U+, which replaces FreshPass, costs less and bundles existing loyalty membership benefits with unlimited delivery and pickup services.

    By Peyton Bigora • Oct. 27, 2026
  • The outside of a Verizon store as people walk by.
    Image attribution tooltip
    Courtesy of Verizon
    Image attribution tooltip

    Verizon’s customer-first transformation ‘takes root,’ CEO says

    Dan Schulman charted a customer-first course when he joined as CEO last year. It’s paying off, he says, with a 820% year-over-year increase in wireless net additions and lower churn.

    By • Oct. 26, 2026
  • A couple interacts with hotel staff
    Image attribution tooltip
    Courtesy of Hilton
    Image attribution tooltip

    Hilton offers loyalty members option to pay with points during digital checkout

    Pay with Points allows Hilton Honors members to apply loyalty points toward their bill during digital checkout, a first for a major hotel brand, Hilton said.

    By Noor Adatia • Oct. 23, 2026
  • Travelers walk through an airport. The window behind them show Southwest Airlines airplanes sitting on the tarmac.
    Image attribution tooltip
    Anna Moneymaker via Getty Images
    Image attribution tooltip

    Southwest sets its sights on improving loyalty revenue

    The carrier’s bevy of loyalty advancements — from overhauling Rapid Rewards to adding international travel partners — are aimed at strengthening the airline’s value proposition.

    By • Oct. 22, 2026
  • An American Airlines plane lands
    Image attribution tooltip
    Joe Raedle via Getty Images
    Image attribution tooltip

    American Airlines confident in CX, premium investments despite the toll of fuel costs

    A massive spike in fuel prices led to a net loss in Q3 2026, but loyalty program growth was strong and premium revenue continued to outperform main cabin, executives said.

    By • Oct. 22, 2026
  • A sign outside of an AT&T store.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip

    AT&T pursues ‘sticky and high lifetime value’ customers

    The carrier is courting converged customers by “removing friction for consumers” and “constructing plans built around simplicity, transparent value, and convergence,” CEO John Stankey said.

    By • Oct. 22, 2026
  • A man sits in an airport with United Airlines aircraft seen in the window behind him.
    Image attribution tooltip
    Skyhobo via Getty Images
    Image attribution tooltip

    United’s loyalty strategy leans on Starlink

    The airline has “a huge head start” offering high-speed in-flight Wi-Fi, CEO Scott Kirby said. “So a lot of new customers are going to try us.”

    By • Oct. 21, 2026
  • Exterior of a Stop & Shop store
    Image attribution tooltip
    Dana Andreoli/CX Dive
    Image attribution tooltip

    How Ahold Delhaize USA keeps loyalty programs alive during outages

    The grocer's chains are delaying point expirations and using in-store kiosks for personalized savings after their websites and apps became inoperable.

    By Peyton Bigora • Oct. 20, 2026
  • A passenger checks-in for their flight at an airport kiosk.
    Image attribution tooltip
    Brandon Bell via Getty Images
    Image attribution tooltip

    Southwest overhauls loyalty program, adds premium tier

    The airline's Rapid Rewards program has seen massive growth this year. Southwest's latest changes aim to reward members throughout their journey.

    By • Oct. 16, 2026
  • Someone wearing a helmet rides by a store on a motorcycle.
    Image attribution tooltip
    Daphne Howland/CX Dive
    Image attribution tooltip

    Behind the scenes of DSW’s loyalty program relaunch

    The “Rewards at the Ready” revamp emphasizes putting more control in customer’s hands and helps the DSW VIP program stand out from the competition, DSW’s Paige Sheedy said.

    By • Oct. 14, 2026
  • A sign features Delta's Sky Priority.
    Image attribution tooltip
    Mario Tama via Getty Images
    Image attribution tooltip

    Delta’s loyalty and premium push continues to pay off

    Customers are spending more within the airline’s loyalty ecosystem, especially on premium products, CEO Ed Bastian said on an earnings call.

    By • Oct. 9, 2026
  • An office worker becomes overwhelmed at the amount of meeting notifications he is receiving.
    Image attribution tooltip
    Courtesy of Southwest
    Image attribution tooltip

    Southwest turns notifications into rewards in loyalty campaign

    The promotion comes as the airline has seen enrollment in its rewards program jump 35%.

    By Sara Karlovitch • Oct. 8, 2026
  • An electronic shelf label a grocery store.
    Image attribution tooltip
    Catherine Douglas Moran/CX Dive
    Image attribution tooltip

    Grocery trade groups caution FTC on overly broad pricing enforcement

    Both FMI and the NGA called for the agency to distinguish between personalized pricing and personalized promotions.

    By Catherine Douglas Moran • Oct. 8, 2026
  • A man rolls his suitcase through an airport terminal.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Expedia adds slew of loyalty perks including lounge access for flight delays

    The online travel platform wanted to make its loyalty program simpler for members while balancing instant perks with rewards for future trips.

    By • Oct. 7, 2026
  • A person uses an AI chatbot on a smartphone while sitting in front of a computer
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Consumers favor AI shopping assistants from brands they already use and trust

    Companies should be wary of leveraging brand trust when considering the rollout of an AI shopping assistant.

    By • Oct. 2, 2026
  • An image of an orange bag with Grubhub and pizza boxes.
    Image attribution tooltip
    Permission granted by Grubhub
    Image attribution tooltip

    Grubhub tests rewards to boost dine-in traffic in NYC, Chicago

    Customers will be able to choose from three personalized weekly rewards to use at partner restaurants and then receive Grubhub credits.

    By Aneurin Canham-Clyne • Oct. 1, 2026
  • Travelers stand at a check-in area in front of an Alaska Airlines sign.
    Image attribution tooltip
    Mario Tama via Getty Images
    Image attribution tooltip

    Alaska Air will let loyalty members decide how their points accrue

    The carrier is giving Atmos Rewards members the ability to customize how they earn points — by distance traveled, price paid or segments flown — to better fit customers’ specific travel needs.

    By • Sept. 29, 2026