Bryan Wassel
ReporterBryan Wassel is a reporter for CX Dive and helped launch the publication in 2023. Prior to joining Industry Dive, Bryan covered the retail and grocery industries for publications including Retail TouchPoints and The Food Institute. He grew up in New Jersey and currently lives in Philadelphia.
464 articles by Bryan Wassel
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The Children’s Place relaunches its loyalty program to deepen engagement
Sept. 26, 2025 -
Stitch Fix dials up personalization to reverse client declines
Sept. 26, 2025 -
How to drive adoption of contact center voice AI
Sept. 24, 2025 -
Where companies fall short in their personalization efforts
Sept. 24, 2025 -
Walmart boosts search accuracy across languages with better translations
Sept. 23, 2025 -
FedEx powers real-time tracking and order communication for Best Buy
Sept. 19, 2025 -
After logo backlash, Cracker Barrel turns to loyalty members for feedback
Sept. 18, 2025 -
Gopuff wants to build on its reliability with a more personalized, transparent website
Sept. 18, 2025 -
AI shopping tools are evolving, but are they ready for the holidays?
Sept. 16, 2025 -
American Express wants to simplify travel planning for its cardholders
Sept. 15, 2025 -
A bipartisan bill wants to keep call centers in the US. Here’s how leaders can prepare.
Sept. 15, 2025 -
Chewy wants to make Chewy+ the top pet membership program
Sept. 11, 2025 -
Ralph Lauren rolls out AI-powered assistant to dole out fashion advice
Sept. 10, 2025 -
How Verizon broke down data silos with its Center of Enablement
Sept. 10, 2025 -
How 1-800-Flowers plans to revitalize its experience, loyalty program
Sept. 9, 2025 -
Amazon integrates Lens visual search with its AI shopping assistant
Sept. 5, 2025 -
Salesforce still sees a place for live customer service agents after massive cuts
Sept. 4, 2025 -
Macy’s reimagined stores continue to outperform in sales and NPS
Sept. 3, 2025 -
Williams-Sonoma scales AI customer service assistant across portfolio
Sept. 2, 2025 -
How 3 quick-service restaurants are looking to CX to revive traffic
Sept. 2, 2025 -
Kohl’s knows it has an ‘inconsistent in-store experience,’ interim CEO says
Aug. 27, 2025 -
3 challenges CX leaders will face for the rest of 2025
Aug. 27, 2025 -
Customer surveys alone are insufficient for understanding CX, study finds
Aug. 25, 2025 -
Zoom stakes the future of its contact center business in AI
Aug. 22, 2025 -
Walmart’s AI assistant will be ‘primary vehicle’ for shopping, CEO says
Aug. 21, 2025