Bryan Wassel
ReporterBryan Wassel is a reporter for CX Dive and helped launch the publication in 2023. Prior to joining Industry Dive, Bryan covered the retail and grocery industries for publications including Retail TouchPoints and The Food Institute. He grew up in New Jersey and currently lives in Philadelphia.
554 articles by Bryan Wassel
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Are Target’s store investments enough to turn its experience around?
Feb. 11, 2026 -
Marriott added more than 40 million loyalty members in 2025
Feb. 10, 2026 -
What Lowe’s has learned from the Mylow AI assistant
Feb. 9, 2026 -
Amazon CEO says retailers have upper hand in agentic AI shopping
Feb. 6, 2026 -
Google plans new checkout experience inside AI mode
Feb. 5, 2026 -
Lowe’s adds kids workshops to its loyalty program
Feb. 5, 2026 -
Chipotle plans to relaunch its loyalty program in the spring, CEO says
Feb. 4, 2026 -
AI is saving customer support teams time, survey finds
Feb. 4, 2026 -
FedEx launches AI tools to answer customers’ last-mile questions
Feb. 2, 2026 -
Verizon plans to fight churn with better end-to-end experience
Jan. 30, 2026 -
Southwest expects loyalty program benefits from switch to assigned seating
Jan. 29, 2026 -
The customer experience outlook for 2026
Jan. 29, 2026 -
As agentic AI ascends, companies are grappling with control
Jan. 29, 2026 -
Starbucks sees customers outside of its loyalty program as vital, too
Jan. 28, 2026 -
American Airlines sets its sights on premium customers in 2026
Jan. 28, 2026 -
Customer satisfaction with online retail stabilizes
Jan. 27, 2026 -
Home Depot’s key to great AI experiences? Ensure it remains an authority
Jan. 26, 2026 -
Clean, accurate data grows in importance as agentic AI gains momentum
Jan. 22, 2026 -
United reports record monthly NPS in November despite flight disruptions
Jan. 21, 2026 -
3 retailers on their role in agentic AI experiences
Jan. 20, 2026 -
How Dine Brands, Michael Kors introduce data to employee workflows
Jan. 16, 2026 -
Why 2 companies build loyalty as quickly as possible
Jan. 15, 2026 -
Taco Bell aims for memorable, not frictionless, experiences
Jan. 14, 2026 -
How True Classic takes a proactive approach to the last mile
Jan. 13, 2026 -
How Home Depot, Wayfair executives are preparing for an agentic AI future
Jan. 12, 2026