Bryan Wassel
ReporterBryan Wassel is a reporter for CX Dive and helped launch the publication in 2023. Prior to joining Industry Dive, Bryan covered the retail and grocery industries for publications including Retail TouchPoints and The Food Institute. He grew up in New Jersey and currently lives in Philadelphia.
522 articles by Bryan Wassel
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Digital experience shortfalls, proof of ROI remain major concerns
Dec. 18, 2025 -
Most consumers interacted with AI customer service during holiday shopping
Dec. 17, 2025 -
Why points-based loyalty programs will rule 2026
Dec. 17, 2025 -
Scan-and-go, extended hours help Costco enhance its warehouse experience
Dec. 15, 2025 -
Rent the Runway’s NPS improvements boost financials
Dec. 12, 2025 -
Alaska Airlines works to simplify travel discovery with AI trip planning tool
Dec. 12, 2025 -
Cracker Barrel aims to win back traffic ‘one guest at a time’
Dec. 10, 2025 -
Who is willing to pay for premium experiences?
Dec. 9, 2025 -
Stitch Fix stems active client losses as attention turns to personalization
Dec. 8, 2025 -
Kroger targets convenience and flexibility in e-commerce
Dec. 5, 2025 -
Albertsons launches agentic AI shopping assistant
Dec. 4, 2025 -
Macy’s credits store experience with record Q3 NPS
Dec. 3, 2025 -
How AI shaped the Cyber Week experience, for better and for worse
Dec. 2, 2025 -
Unclear discounts put a damper on the Black Friday experience
Dec. 1, 2025 -
Lyft’s agentic AI cuts resolution times, adds 24/7 support
Dec. 1, 2025 -
Amazon Connect launches AI agents capable of autonomous action
Nov. 30, 2025 -
Zoom says its biggest contact center customers want AI
Nov. 25, 2025 -
BJ’s credits convenience for high digital sales growth
Nov. 24, 2025 -
How Amazon, Target and Walmart are approaching AI in customer experience
Nov. 24, 2025 -
Walmart’s incoming CEO sees AI as a ‘strong enabler’ of its experience
Nov. 20, 2025 -
Target updates operations so associates can spend more time with shoppers
Nov. 19, 2025 -
Home Depot benefits from fast delivery and well-stocked shelves
Nov. 18, 2025 -
Consumers will pay more for empathy
Nov. 18, 2025 -
Why Papa Murphy’s rebuilt its loyalty program around a single rule
Nov. 17, 2025 -
Consumers drawn to AI for help with gift-buying research
Nov. 13, 2025